At the end of April, Guizhou Haoyiduo Dairy Co., Ltd. released a kind of "ear root yogurt" with Guizhou characteristics. After inviting netizens to taste it, it immediately became a hot search because of its strange brain holes and wonderful taste.

More than one workshop worker is sorting and folding ear roots

A month later, after the quiet planning and careful preparation of Yiduo Dairy, the official declaration of Zheergen Yoghurt will be officially launched on June 1.

Before the "debut" of Ear Root Yoghurt, on May 30, Tianyan journalists came to Haoyiduo Dairy again to explore the "time" behind the "brain hole" of Ear Root Yoghurt.

——I am raw milk, a cow from a leisurely life

In the morning, the reporter first came to the Gubao Intelligent Ecological Pasture in Xiuwen County, where 3000 New Zealand Holstein cows live.

At 8 o'clock in the morning, it was the time for cows to "go to work". 80 cows were standing in the milking room, washed and disinfected by milkers, and put on milkers.

Packaging workshop of Haoyiduo Factory

Thanks to the fully automatic milking equipment, 12 minutes later, the milking is over, the fence is raised, the first batch of cows can "get off work", and the next batch will come in line.

"A cow is milked twice a day in the morning and afternoon, and can produce about 27 kilograms of milk." Yang Rongxiang, the head of Gubao Pasture, said that the daily output of 6000 cows in Haoyiduogubao and Liupai Pasture is about 70 tons, which can meet the demand for fresh milk in the provincial market.

What are the cows doing after work?

Maybe it's eating, sleeping and thinking.

The fresh and tender ear roots just dug

When the reporter came to the cowshed not far from the milking room, the cows were leisurely eating the dry alfalfa imported from the United States and South Africa after work, and some were lying on the "bed" and wagging their tails leisurely.

"Healthy diet is healthy for dairy cows." Zhang Lirong, a senior consultant of Haoyiduo, said that a dairy cow in the pasture would eat 5 kilograms of dry alfalfa grass every day, together with silage corn and soybean meal, and the daily food cost would be about 100 yuan.

In addition to eating well and sleeping well, cows who need to sleep 13 hours a day also have a mystery in their "bed".

According to Zhang Lirong, the coffee powder that looks like soil in the cowshed is actually "fermented cow dung". After special processing, it can reach the sterility standard and be replaced every two or three days. In addition to ensuring the health of cows, it can also achieve waste utilization, which is very environmentally friendly.

Qinggangpo Zheergen Planting Base, Daba Village, Xinchang Township, Wudang District, Guiyang City

When it comes to environmental protection, Yang Rongxiang told reporters that there is also a "secret" of Haoyiduo's pasture that it has achieved "zero emissions". He introduced that 75-80 tons of organic fertilizer can be produced by using the waste generated from the pasture, and some of the liquid organic fertilizer will be provided to local farmers planting kiwi fruit for free through a 20 km pipe network. In addition, the ranch also drives nearby farmers to increase their income through 80 migrant jobs and the annual purchase of more than 10 million yuan of silage corn.

——I am the root of my ears, leaving the soil and going straight to the workshop

After learning about milk sources, of course, it's time for another leading role to play.

After about an hour's drive, the reporter from Tianyan News came to Qinggangpo Group, Daba Village, Xinchang Town, Wudang District. In the field, there are small white flowers on the purple green stems and leaves. If it was not for a burst of broken ear root fragrance, everyone did not recognize that such a small and fresh plant is the dark food that Guizhou people love and outsiders "fear".

As the time approaches 11 o'clock, Xie Min, a farmer and villager of broken ear roots, is collecting them. As she hoes and turns them over, the white roots will be exposed to the ground.

Xie Min told the reporter that last month, Haoyiduo Company signed an acquisition contract with her. Every noon, she would send the freshly harvested ear roots to Haoyiduo processing plant in Zhazuo.

"In order to select the most suitable and safest root, the team investigated dozens of points and finally decided to purchase it directly from farmers." Feng Xiaofei, the quality director of Haoyiduo, said that the root of Baba Village was selected first because after all the soil, fertilizer, herbicide use and heavy metal content were tested to meet the standards, The thickness and aroma of the ear root planted here best meet the production requirements of the ear root yogurt. At present, Haoyiduo has signed an order of 40 mu in Daba Village.

"Our village has been planting Baergen for three or four years, and only spreading corn leaves as fertilizer and pulling grass manually is very tiring!" Xie Minhe pointed to the weeds in Baergen's field and said with a smile, signed an order with the company, and the sales were guaranteed, so she could plant easily.

HOYI Duozhe Ear Root Yogurt is listed in the packaging brand diagram

So, how does the ear root that is sent to the processing plant from the ground every day combine with yogurt?

This answer is hidden in the production process of yoghurt. Feng Xiaofei said that after the ear root is broken into the workshop, it is added into the yoghurt after fermentation and before ripening through the steps of cleaning, shaving, sorting, disinfection, drying and mechanical crushing.

Feng Xiaofei revealed that it took no more than 24 hours from raw materials to turning into ear root yogurt to consumers. As for the formula that everyone cared about, in fact, only fresh milk, colony, ear root, sugar and sea salt were really available.

——Officially debut, netizens put on new clothes for TA

At the end of April, when the evaluation was conducted for netizens, the packaging of ear root yogurt was still pure white, which triggered various guesses of netizens. Now, TA, which is about to be officially launched, finally has official packaging.

As a yogurt with Guizhou characteristics, at the beginning of May, under the solicitation of Haoyiduo Dairy, the majority of netizens provided more than 1600 creative design works and nearly 1000 creative copies of "brain opening" for Zheergen Yoghurt.

Therefore, during the period from June 1 to June 8, Costco will launch 10000 copies of "treasure" ear root yogurt designed by netizens, and order through the "fresh order" platform of Costco's official WeChat official account, on a first come, first served basis.

Haoyiduo Ear Root Yoghurt Special Edition Three different styles of packaging

In addition, in response to the "100 day promotion fee action" in Guizhou Province, from May 31 to June 2 to June 3, consumers can also receive milk card and other benefits through the official WeChat official account of TAL.

Choose to "make a debut" on Children's Day on June 1. You are really naughty.

　 Guizhou Daily Contemporary Financial Media Reporter

Pombopondalen Sanan

Intern Liu Li

Poster Design Xu Wei

Editor in charge/Zhao Feiyu