"During the 1-hour live broadcast, more than 2.58 million people watched, more than 8.35 million people liked, and the turnover reached 1.03 million yuan..."

This group of excellent live broadcast achievements came from the first live broadcast show of Academician Zhong Nanshan - Shouting Guizhou Pear for Poverty Alleviation! For a while, the screenshots and short videos of the live broadcast swept across the major network platforms, and many netizens praised that this was a hard core live broadcast with goods!

At the same time, the golden and round image of Rosa roxburghii is deeply rooted in the hearts of people. Thanks to the "endorsement" of Academician Zhong Nanshan, the obscure and unknown rosa roxburghii leapt into the public's view and shone brightly.

So, what is the charm of Guizhou Rosa roxburghii that academician Zhong Nanshan should speak for? Let's find the answer together.

Fragrance of Longli Rosa roxburghii

Sour and sweet are inconspicuous. Why does rosa roxburghii become the "king" of fruits?

Tianyan News: Rosa roxburghii, for Guizhou people, is just like an old friend. Although it is not common, it is familiar with its taste. Ripe rosa roxburghii has plump flesh, sweet and sour taste, and high nutritional value. It is a good nutritional product for nourishing and fitness, and is known as the "king of vitamin C" in the fruit industry.

Field ridges, deep mountains and high slopes, valleys and shrubs are everywhere. Although it has the word "pear", it does not look like a pear in the general sense, but like its name: full of thorns.

　　 Data Chart of Rosa roxburghii during Maturation and Fruiting

Compared with raw Rosa roxburghii, more people like to make wine or juice from it. It is not only delicious, but also has medicinal effects. The historical record of making rosa roxburghii wine from rosa roxburghii can be found in the poem "Returning to Qianxi" written by Wu Songliang in the 13th year of Daoguang's reign in the Qing Dynasty (AD 1833), which describes its rich fragrance.

As a unique precious wild resource in Yunnan Guizhou Plateau, Rosa roxburghii is rich in vitamin C and other health elements. The content of 841.58mg~3541.13mg per 100g fresh fruit is 50 times that of citrus and 10 times that of kiwifruit. The content of vitamin K in Rosa roxburghii is about 2.04~3.61mg/100g, which is significantly higher than that of ordinary vegetables and fruits. At the moment when health is more and more valued, the value of Rosa roxburghii is being magnified, moving from the region to the national market.

Data Map of Canned Wanglaojici Ningji Compound Fruit Juice

"Rosa roxburghii has the highest content of vitamin C in all fruits, and has high nutritional value and health care function." In addition to praising the efficacy of Rosa roxburghii during the live broadcast, on the Guizhou Rosa roxburghii Industry Development Forum before the live broadcast on April 28, Zhong Nanshan also praised the processed product of Rosa roxburghii, which tastes good, sour and sweet.

　　 It is covered with treasure. What kind of "immortal" fruit is rosa roxburghii?

Tianyan News: "There are not many people who know about Rosa roxburghii, and more research is needed to open up a better prospect for it." Zhong Nanshan said at the forum that if we can develop Rosa roxburghii in an all-round way, it is bound to bring positive inspiration to disease prevention and treatment in the future, while achieving the goal of poverty alleviation through consumption, it will also benefit human society.

Academician Zhong Nanshan attended the Guizhou Rosa roxburghii Industry Development Forum on April 28, calling Guizhou Rosa roxburghii on the spot

In addition, according to Zhong Nanshan, two hospitals have tried to use large doses of vitamin C to treat severe patients in the new epidemic prevention and control, and some patients have achieved good treatment results. This is an important reference point and breakthrough point for rosa roxburghii, which is rich in vitamin C.

Rosa roxburghii is called the "Three Kings Holy Fruit" by the scientific community because of its high content of vitamin C, vitamin P and SOD (superoxide dismutase), ranking first among all known fruits in the world. Since ancient times, Guizhou minorities have had a history of using it as medicine. In Guizhou General Annals, Zunyi Prefecture Annals, Compendium of Materia Medica and other works, they all praise the magical medicinal effect of rosa roxburghii.

Data Map of Rosa roxburghii in Harvest Season

At present, Rosa roxburghii fruit, Rosa roxburghii root and Rosa roxburghii leaf have been listed in the Quality Standards for Traditional Chinese Medicinal Materials and Ethnic Medicinal Materials in Guizhou Province (2005) as Guizhou ethnic medicine, which indicates that Rosa roxburghii has a legal identity as a medicinal raw material.

At the Guizhou Rosa roxburghii Industry Development Forum, Academician Zhong Nanshan led the establishment of the "Joint Research Group on Rosa roxburghii Respiratory Diseases", which is an affirmation of the medicinal value of Rosa roxburghii in Guizhou, and will be more conducive to focusing on in-depth research and mining the efficacy of Rosa roxburghii.

　　 Assisting in poverty alleviation, how does Little Rosa roxburghii do a good job of becoming rich?

Tianyan News: By September, Panzhou Mountains will be covered with golden rosa roxburghii, which local people call "golden fruit". Once upon a time, no one could have expected that the fruits of the mountains that we met could also drive the economy of one side.

Golden Rosa roxburghii hanging all over the branches (picture provided by Liupanshui Publicity Department)

Panzhou is the county with the largest planting scale of rosa roxburghii in Guizhou Province. As early as 2016, the city identified Guizhou Hongcai Group as the leading unit to develop rosa roxburghii industry and shoulder the burden of driving more than 500000 people in Panzhou out of poverty. The Group has adopted the mode of "Party building+leading enterprises+cooperatives+farmers+bases" and developed Hongcai's "Ciliwang" series of products, effectively driving the local economic development.

In order to speed up the development of rosa roxburghii industry in the whole province, the General Office of the Provincial Party Committee printed and distributed the Promotion Plan for the Development of Guizhou Rural Industrial Revolution rosa roxburghii Industry (2019-2021), and the Provincial Department of Finance, the Provincial Department of Industry and Information Technology, and the Provincial Forestry Bureau jointly printed and issued the Administrative Measures for the Special Fund for the Development of Guizhou Rural Industrial Revolution rosa roxburghii Industry (Trial). At the same time, six industrial construction standards such as the "Technical Regulations for Rosa roxburghii Cultivation" and "Technical Regulations for Rosa roxburghii Seedling Cultivation" were formulated.

On February 26, 2020, the Ministry of Agriculture and Rural Affairs and other eight departments issued a notice on identifying the advantageous areas of agricultural products with Chinese characteristics (the third batch), and Panzhou Rosa roxburghii was on the list.

Information Map of Rosa roxburghii Production and Research Center

Guizhou rosa roxburghii mainly grew in the old forests and deep mountains in the past, and it was difficult to get out of the mountain due to traffic blockage and other factors. Therefore, Zhong Nanshan pointed out that Rosa roxburghii has high nutritional value and health care function. It is expected that with the characteristics of rosa roxburghii as the starting point, rosa roxburghii will be transformed from ordinary products into "treasures", from agricultural products into industrial products and world consumer goods through deep processing by enterprises. "We hope that through this form of assistance, the living standards of the people in Guizhou will be improved and poverty will be lifted out."

Data Map of Rosa roxburghii Deep Processing Product Production Line

As the only province in China that has transformed wild Rosa roxburghii into domestic species and planted them on a large scale, Guizhou is also moving towards the goal of industrial development to help alleviate poverty. At present, the planting area of Rosa roxburghii in the province is close to 3 million mu, and the sales revenue of fresh fruit is 260 million yuan. There have emerged regional brands such as Ciningji, Millennium Park, Rosa roxburghii King, Tiancili, etc. There have been 40 processing enterprises, with a planned processing capacity of 890000 tons, and a comprehensive output value of 3.7 billion yuan, gradually forming an ecological, healthy, and characteristic sunrise industry.

　　 Source/Xinhuanet, People's Daily, China Daily, Tianyan News, etc

Comprehensive finishing/Wangmu

Editor in charge/Ruan Dan