Focusing on "four new" and focusing on "four modernizations", integrating tourism industrialization with new industrialization, new urbanization and agricultural modernization is one of the exploration directions of accelerating the formation of high-quality new productivity in Guizhou.

The integrated development of "tourism+multi industries" is emerging in many fields. This year's work report of the provincial government made it clear that the integrated development of cultural tourism, sports tourism, bridge tourism, business tourism, wine tourism and other major articles should be done well, and the Guizhou featured brand and cultural tourism consumption potential released by "tourism+multi industry" are highly expected.

Cultural tourism integration outlines the beauty of Guizhou

On March 21, the program group of China in Intangible Cultural Heritage, a large-scale cultural program jointly launched by China Central Radio and Television and the Ministry of Culture and Tourism, went to Guizhou for recording. Long Yang, the host of CCTV, Shan Jixiang, the director of the Academic Committee of the Palace Museum and the president of the Chinese Society of Cultural Relics, and Zhou Shen, the singer, were the guests to visit the beauty of intangible cultural heritage in Guizhou.  

The program group of China in Intangible Cultural Heritage went to Guizhou to start recording.

As a singer growing up in Guizhou, Zhou Shen said at the scene, "Guizhou has a very good folk custom, scenery, people and food. I hope you can learn more about Guizhou and love Guizhou."

Guizhou is a major province of intangible cultural heritage. At present, there are 3 representative projects of human intangible cultural heritage, 99 national intangible cultural heritage representative projects and 159 sites, 628 provincial intangible cultural heritage representative projects and 1025 sites, more than 2000 city (prefecture) level intangible cultural heritage representative projects, and more than 5000 county (city, district) level intangible cultural heritage representative projects. It is reported that there are more than 40 intangible cultural heritages in Guizhou involved in the program recording.

In the Spring Festival Gala of the Year of the Dragon, the song "Spring Mountain" is popular all over the country. In addition to the catchy melody, this original music work from Guizhou has 14 ancient poems integrated into the lyrics, which have become the topic of netizens' delight.

Yuzhuan'er, the lyricist of the song, said, "Living in mountains, when I was young, I often went to climb mountains with my family and friends on the first day of the New Year, such as Longquan Mountain in Danzhai, the small mountain in Kaili and Xianglu Mountain, which are all good memories of Spring Mountain."

The creation of jade bracelets can not be separated from the nourishment of Guizhou's green mountains and green waters. The Spring Mountain contains the beautiful scenery of Guizhou in spring, and also attracts a large number of tourists to Guizhou's Spring Mountain. Taking this opportunity, Guizhou soon launched a series of eye-catching spring tourism products. Near the Qingming Festival holiday, several OTA platforms released data showing that the number of tourist bookings for the Qingming Festival in Guizhou increased significantly year on year, and spring tourism experiences such as appreciating flowers in Gui'an Cherry Blossom Garden, riding in Wanfeng Forest, and picking tea in Qiandongnan Miao Village all showed an increase in search popularity.

Bridge tourism integration lights up the wonder of Guizhou

"Huangguoshu was originally a traditional natural scenic spot, and the appearance of Baling River Bridge has added many new ways to this line." At the 2024 Tourism Development Summit Forum held in Guiyang recently, the new changes brought by the integration of bridge and tourism to the old 5A scenic spot Huangguoshu have become a highlight of the industry.

Hu Changxiong, the founder of Fun Tour Bar, which is dedicated to high-end customized tours of Huangguoshu, talked about his feelings about the "personalized" needs at this forum. The combination products of Huangguoshu Waterfall Tea Break, Baling River Bridge Research, and Baling River Bridge Extreme Experience launched by Quyou Bar have brought more than 70% of customized business growth rate in 2023. People in the industry have said that at the moment of consumption grading in the tourism market, Guizhou Bridge Tourism Integration Products are very attractive.

Research experience of Baling River Bridge.

According to the data, 135 super long tunnels with a length of more than 3000 meters have been built in the mountains of Guizhou, 49 of the world's top 100 high bridges and 4 of the top 10 high bridges are in Guizhou. The person in charge of Guizhou Provincial Department of Transport said that the design of Guizhou Grand Bridge, based on the consideration of regional characteristics, combines culture with bridge landscape design, improves the overall cultural connotation of the bridge, and focuses on harmonious coexistence with the environment.

The Baling River Bridge, which was completed and opened to traffic in 2009, successfully created extreme sports such as low altitude parachuting, rapid descent, and high-altitude swing, and held eight consecutive "China Huangguoshu Baling River Bridge Low altitude Parachuting International Invitational Tournament", receiving more than 60000 tourists on the bridge. As the 1.0 version of Guizhou Bridge Tourism Integration, it is praised as "the model of the world bridge tourism integration" by the Times and Time Weekly.

Pingtang Sky Bridge Service Area.

At the same time, Pingtang Grand Bridge, which has won three international awards, has taken the expressway service area as a scenic spot of the bridge and created a variety of related business forms. As the 2.0 version of Guizhou's bridge tourism integration, it has been successfully selected into the first batch of top ten cases of transportation and tourism integration development. Huajiang Canyon Bridge, the world's highest bridge under construction, has planned a tourist attraction with a total area of about 5.6 square kilometers since the beginning of design, aiming to create a new model of bridge tourism integration in China and a world canyon extreme sports destination.

Integration of sports and tourism opens the interest of Guizhou

On March 23, 2024, the 6th Nanming Yongle Peach Blossom Happy Running Series was held in Yongle Township, Nanming District, Guiyang City; On the same day, the Youth Roller Skating Competition and Mini Marathon Open of Jinhai Snow Mountain in Guiding County in 2024 was held in Jinhai Snow Mountain Scenic Area; On March 3, the 20240000 Fenglin Marathon ended successfully in Xingyi... With the warmer weather, people who love sports are welcomed to Guizhou's Spring Mountain.

Spring Mountain in Guizhou welcomes people who love sports.

From "village BA" to "village super", the strong energy released by the integration of sports and tourism has brought full surprises to Guizhou. "Heaven and earth", "original ecology", "pure happiness" and "wild nature" are labels given to Guizhou by sports travel players.

In the Getu River Scenic Area of Ziyun County, Anshun City, there are many climbing routes on the huge rock walls. Li Chao, the head of the Sports Center of the Sports, Radio, Television and Tourism Administration of Ziyun Autonomous County, said, "Ziyun has one of the most difficult rock climbing routes in the world. In addition to domestic rock climbing enthusiasts, every year there are professional athletes from Russia, Japan and other countries to challenge."

In 2024, the "Village BA" kicked off.

The undulating terrain and rich and varied landscape have created the reputation of "outdoor sports paradise" in Guizhou. There are countless karst caves, lakes, waterfalls, canyons, and sinkholes here. Over 300 days a year, you can engage in outdoor sports, including rock climbing, cycling, rafting, low altitude flying, and high bridge bungee jumping.

At the Guizhou Tourism Work Conference held in 2023, the integration of sports and tourism was regarded as "a big game". At the end of the same year, on the list of China's "new ways of playing" jointly released by the China Tourism Research Institute and Mafengwo, "Guizhou is the key word for outdoor play".

As a national sports tourism demonstration area under construction, in recent years, Guizhou has deeply combined outdoor play with destination and scenic resources, which has led to rapid growth in the number of sports tourists and significant expansion of consumption scale. By the end of 2023, the province has built 34 urban sports tourism demonstration bases, 32 scenic sports tourism demonstration bases, 12 provincial sports characteristic towns, launched 11 characteristic sports tourism gold routes, and created a number of sports tourism demonstration counties.

Cao Wen, reporter of Guizhou Daily Tianyan News

Pictures provided by respondents

Editor Liu Lichao Yang Rui

Second instance: Yao Man, Wang Yuanbo, Wang Xiaoting

Third trial Chen Xi Pang Bo