In the Guizhou Yunshang Exhibition Hall of the 2024 National People's Congress and the CPPCC National People's Congress, a beautiful picture named "Maofen Festival" vividly interprets the "beautiful culture" of Guizhou Maotai Group to the world, and shows the flavor and brilliance of the "beautiful culture" of Maotai.

Maofen Festival.

Since the first global Maofen Festival in 2017, Maofen Festival has gone through seven years and become a phenomenal IP in China's wine industry. In the process of the development of Maotai, there is always a group of people silently supporting and waiting for it. They share the same name - "Maofen". As the main participant of Maofen Festival, Maofen has a distinctive value label and cultural imprint, and is also an important force to support the high-quality development of Maotai.

Maotai Town, the core area of the world Maotai flavor liquor industry base.

With the "Maofen Festival" as the cultural innovation point, Maotai culture has been integrated with the distinctive regional cultures such as Sanqin culture, Bamin culture, Song rhyme culture, Bagui culture, Taishan culture, snow covered plateau culture, Yunnan culture, grassland culture and Hainan culture, and has entered the national market in a way accepted by local consumers to build deeper emotional communication with consumers, It has become a grand event in the wine industry, an elegant gathering of literati, and a cultural festival, which also makes Maotai's "beautiful era" reach a new height.

Zunyi Renhuai Wine River.

Guizhou Daily Tianyan News Reporter Wang Yiding

Pictures from

Guizhou Yunshang Exhibition Hall of 2024 National Two Sessions

Edited by Pan Chengli

Second instance Wang Yiding

Third instance Zhang Kai