The opening of Maotai Old Wine Big Bay Area Trade Festival is near, and several knowledge points quickly understand the popular items of Maotai Old Wine.

This issue takes you to "Guizhou Maotai Liquor - Local State run Liquor".

Guizhou Moutai Liquor (Five Stars) (1983-1986) refers to the "Five Stars" brand of Guizhou Moutai Liquor produced from 1983 to 1986 for domestic sale. Because its logo is printed with "produced by local state-owned Moutai Distillery", old wine lovers are nicknamed "Guizhou Moutai Liquor - local state-owned liquor".

Maotai liquor in this period was famous in the field of old wine collection for its top quality, typical style and scarce stock, and was favored by senior old wine collectors.

1983-1986 Kweichow Moutai Liquor, with a bottle capacity of 540ml, a screw type plastic bottle cap wrapped with a red plastic cap, is marked "Produced by local state-owned Moutai Distillery".

Before 2017, Guizhou Moutai (Five Stars) (1983-1986) was the most concerned landmark product in the old wine market. Due to the scarcity of existing liquor and the lack of sufficient investment base and value-added space due to the price of more than 10000 yuan in 2017, the focus of the old liquor market gradually shifted to Guizhou Maotai (1985-1996). Compared with Guizhou Moutai Liquor (1985-1996), Guizhou Moutai Liquor (Five Stars) (1983-1986) is at a relatively low historical value, which is a Maotai old liquor category with great market growth prospects.

Guizhou Moutai (Five Stars) (1983-1986) can be divided into two types according to different bottles.

The first kind: "Five Star" Guizhou Maotai liquor packed in opalescent glass bottles was produced in 1983-1986.

The second kind: "Five Star" Guizhou Moutai Liquor not packaged in opalescent glass bottles, including Guizhou Moutai Liquor in 1983 (five star yellow glaze), Guizhou Moutai Liquor in 1982-1984 (five star seven glaze colors), Guizhou Moutai Liquor in 1986 (five star paste glaze), and Guizhou Moutai Liquor in 1986 (five star light yellow glaze).

Due to the scarcity of stock, stable collection and consumer groups, and rising reputation and market value, the market price of Guizhou Moutai (Five Stars) (1983-1986) has continued to rise, and its circulation capacity is outstanding. At present, the market transaction price is stable at about 36000 yuan.

The auction closing price is higher than the market circulation price. There is an obvious price difference between the actual circulation price and the market perceived value, and the recovery market still has room for growth.

Guizhou Maotai (Five Stars) (1983-1986) Collection and Cultural Value

Guizhou Moutai (Five Stars) (1983-1986) has only been produced for a short period of four years, and only a few of them have been preserved, which is the basis of its high value expectation; Secondly, because of its unique era background and product logo, it has formed a precious era mark that cannot be reproduced, which is the core driving force of its value growth; At the same time, compared with the historical transaction price, we believe that Guizhou Moutai (Five Stars) (1983-1986) is still at a relatively low historical level. Compared with the peak price of "Tiegai Moutai" in the same period, the price of Guizhou Moutai (Five Stars) (1985-1996) still has a large price regression space.

At the same time, Guizhou Moutai Liquor (Five Stars) (1983-1986) was born in the special historical period of China's reform and opening up from the countryside to the city. It not only embodies the emotional memory of Maotai people "I love Maotai, win glory for the country", but also witnesses the great change of the era of "emancipating the mind, reform and opening up".

Guizhou Moutai (Five Stars) (1983-1986) also has distinctive product features, which often leave deep experience memory and recognition for drinkers.

In terms of high social taste, first, Guizhou Moutai (Five Stars) (1983-1986), with its investment, cultural, drinking and social attributes, will lead the sustainable development of Maotai old wine market and become the first choice for high net worth people to build a lifestyle; Second, Maotai old wine is at the top of the social aesthetic order. In the foreseeable future, Maotai old wine must be equal to advanced aesthetic taste; Third, the aesthetic interest generated in the process of collecting, drinking and exchanging Maotai old wine will also appear the exclusion of other types of old wine, and form a stable social circle and social culture in the process of sustainable development.

Source: Moutai Collection

Edit Zhan Zemei

Second instance He Shihan

Third instance: Li Xun