The opening of Maotai Old Wine Big Bay Area Trade Festival is near, and several knowledge points quickly understand the popular items of Maotai Old Wine.

This issue takes you to the "Iron Moutai".

The bottle caps of "Feitian" and "Wuxing" Maotai Liquor produced from the late 1985 to August 1996 are made of twisted anti-theft metal aluminum caps, which are light in weight, corrosion resistant, well sealed, durable and stable, and are loved by Maotai collectors. At the same time, due to the short period of ex factory history, scarce stock and strong cultural attribute, Guizhou Moutai Liquor has a high collection value from 1985 to 1996.

Affected by the external macroeconomic and consumption environment, the opening rate of Guizhou Moutai (1985-1996) has remained low since 2022. Later, with the economic recovery, the bottle opening rate may rebound.

The consumers of Guizhou Moutai Liquor (1985-1996) are mainly the high net worth wealth groups, especially the high net worth groups with high consumption frequency and high amount of high-end liquor, senior wine collectors, high-end gift demand groups, etc. They are the main consumers of Guizhou Moutai Liquor (1985-1996).

"Tiegai" Moutai has six values

01 Scarcity value

First, the stock market is scarce. According to the overall market estimate, the current survival volume of Guizhou Moutai (1985-1996) is about 165700 bottles. As a kind of Maotai old liquor with high opening rate, the market stock of Guizhou Maotai (1985-1996) is decreasing by 10% every year.

Second, the process is unique and cannot be copied. Guizhou Maotai Liquor (1985-1996) is a twisted off anti-theft metal aluminum cover, which is light in weight, corrosion resistant, well sealed and durable. Maotai liquor with this production technology is the most special one since the establishment of Maotai, which gave Maotai liquor more unique value in this period.

Third, the historical uniqueness of scarcity. From the late 1980s to the mid-1990s, China was in the early stage of reform and opening up, and the market economy was active. The listing of Guizhou Moutai Liquor (1985-1996) was just when the country released the independent pricing power of the liquor industry. The supply and demand relationship made the price of famous liquor rise several times instantaneously. The country immediately issued policy supervision, and price reduction and self insurance became the choice of famous liquor. People can really choose liquor brands that they can afford. Guizhou Maotai Liquor (1985-1996) witnessed the first industrial adjustment of the liquor industry in 1988-1992, and also witnessed the prosperity of the post-70s and post-80s generation. It is one of the best physical carriers for aftertaste of that era.

02 Value added

Since the production of Guizhou Moutai Liquor (1985 - 1996), the price of products in each year has increased hundreds of times.

At the same time, we calculated the price growth of Maotai liquor in 1987 and 1996, which were 82.6% and 254% respectively. According to this logic, the price of Guizhou Moutai (1985-1996) is likely to double in the next 10 years.

From the data, it has far exceeded the growth rate and yield of current mainstream investment products. Based on this, it can be speculated that, as the market volume of Guizhou Moutai Liquor (1985-1996) is getting less and less, its value maintenance and appreciation attribute will be further highlighted.

03 Product value

The maturity of Maotai's technology and the stability of its quality reached perfection from the late 1980s to the early 1990s. The production technology and raw material selection of Guizhou Maotai (1985-1996) were more strict and refined, and the quality of the liquor was better, representing the periodic peak of production technology and excellent quality.

04 Drinking value

Guizhou Maotai Liquor (1985-1996) has been aged for 28-39 years, and its liquor body has reached mellow maturity. At present, it is the golden age of mellow maturity in the esterification effect of soy sauce wine. Guizhou Maotai (1985-1996) is currently in the "better drinking period" recognized by most consumers.

In terms of color, the wine is light golden yellow and transparent.

Smell from the aroma. The old and ripe aroma (smoke aroma) is prominent, which combines honey, fruit, flower, baking and other aroma. The aroma is elegant, delicate, balanced and coordinated, just like the elegant valley orchid.

From the taste, the wine is delicate and soft. When it is imported, the mouth will feel mellow, moist, silky and dense. The wine has rich flavor levels, and the old and ripe fragrance (smoke fragrance) is prominent. With obvious flower fragrance, qu fragrance and other complex fragrance, its refreshing fragrance lasts for a long time and has a long aftertaste.

05 Cultural values

First, historical and cultural values. Guizhou Moutai Liquor (1985-1996) grew up in a special historical period, witnessed the great historical moment of reform and opening up, witnessed the historical period of rapid development of socialist market economy with Chinese characteristics, witnessed the historic change of China's opening up of the liquor industry's independent pricing power, and witnessed the first historical adjustment of China's liquor industry, It witnessed the historical change of Maotai's technology and quality reaching maturity. The historical and cultural value carried by Guizhou Moutai Liquor (1985-1996) has laid a foundation for Moutai to move towards the whole country and the world.

Second, the value of consumer culture. The existence of Kweichow Moutai Liquor (1985-1996) gave more reasons and choices for good wine and wine lovers to drink good wine and old wine, and also made people recall the past in the 1970s and 1980s. "The music of alone is not as good as the music of all", thus forming the consumption circle of Maotai old wine and the unique consumption culture of "drinking good wine and old wine".

Third, collect cultural values. Maotai's position in the industry and its collection attributes make the collection industry pay more attention to Maotai than any other brand. At the same time, the special historical value of Maotai liquor in this period made the collectors more interested in the historical emotion and significance behind it, and formed a common understanding that collecting Guizhou Maotai liquor (1985-1996) is to collect oneself, collect the rapid rise of China's economy, and collect the great rejuvenation history of the Chinese nation.

06 Leading Value

In 2010, liquor began to enter the auction market, marked by the first old liquor auction held by Goethe Yingxiang. Since then, the whole old wine auction market has always been Maotai alone. The data shows that in 2021, the auction price of local state-owned Maotai old wine from 1983 to 1986 will reach about 75000 yuan per bottle, while in 1987, the auction price of Maotai old wine will reach 72500 yuan per bottle, and the average auction price in five years will reach 42600 yuan per bottle.

Source: Moutai Collection

Edit Zhan Zemei

Second instance He Shihan

Third instance: Li Xun