On March 30, the 2024 Spring Festival Party for Moutai Collection (the fifth season) will be held at the Sheraton Greater China Exchange Square in Shenzhen. At that time, the first Maotai Old Wine Trade Festival will also be opened at 15:00 on the same day, lasting for three days.
Scene Effect Picture of the Trade Festival
The closely watched Maotai Collection Association has successively passed through Beijing, Shanghai, Hangzhou and Maotai. The Maotai old wine terminal network system based on the Maotai Collection Center has continued to develop, and the consumer market has set off a "Maotai old wine craze".
Starting from Shenzhen, this gathering of Maotai collectors held the Maotai Old Wine Trade Festival in Dawan District for the consumer market of Dawan District, with more than 100 kinds of rare Maotai old wines, free professional identification, and wonderful theme exhibitions The "tasting" of Maotai old wine is about to usher in a highlight moment!
The first trading festival came Attack
Dawan District has always been an important consumer market of Maotai old liquor.
In the past few years, the Great Bay Area has achieved rapid development, with the total economic volume exceeding 13 trillion yuan, which is one of the most promising growth poles in the world. The economic development drives the improvement of consumption level, and the demand for Maotai old liquor in Dawan District is increasing day by day.
45 Maotai collections have been established in 16 provinces and municipalities directly under the Central Government, including 6 in Dawan District.
It can be seen from the trading data of the Maotai Collection that the trading volume of Maotai old wine in the first quarter has continued to increase, especially the Spring Festival of the Dragon Year, which has just passed, has become a rare peak season in recent years.
This Maotai Old Wine Trade Festival, integrating Maotai old wine display, trade and appraisal, provides consumers with the service of centralized understanding and tasting of Maotai old wine, and also provides a communication platform for people in the industry of Maotai old wine.
The 17 independent booths of Moutai Product Collection Hall integrate more than 100 kinds of Moutai old wines, and the 2 trading areas of Moutai products will also intensively display and sell various products of Moutai to the public.
The venue also has a tasting area and appraisal area, where the public can make an appointment in advance to participate in the appraisal activities through the "MOUTAI Collection" official account.
Theme exhibition focuses on struggling aesthetics
Maotai is the acme of Chinese liquor culture. With the theme of "Salute the Dawan District, Create Endless Beauty Maotai: Struggle Aesthetics in the Spring Wind", the exhibition of this activity shows the chance of Maotai and the struggle aesthetics of Dawan District, and the collision and blending of Maotai culture and Lingnan culture.
The exhibition reviewed the development history of more than 40 years of reform and opening up, the striving history of Dawan District, and created a long volume of cartoons in the style of Lingnan School of Painting, which shows that Maotai has followed the steps of magnificent mountains and rivers, and has entered the struggle process of reform and prosperity, transformation and high-quality industry.
The diversified collection of Maotai old wine, meaningful old newspapers and articles, and representative national intangible cultural heritage works in Lingnan culture are of great value.
Moutai International Collectors Association will soon be established
With the implementation of Maotai's international strategy, the market scale and product collection team of overseas Maotai old wine are gradually growing.
At the auction held by the international auction house, Guizhou Moutai is no longer unfamiliar.
In 2021, the whole box of 1974 "Sunflower" Guizhou Moutai Liquor caused a sensation at Sotheby's auction in London, England - the initial estimated price was only 200000 to 450000 pounds, and after 14 bidders chased each other, the final price was 1 million pounds.
1974 Kuihua Guizhou Moutai/Tuyuan Sotheby's official website
In March last year, Sotheby's Auction Firm, which has greatly increased its confidence, focused the first online auction in mainland China on Guizhou Moutai. All 57 objects were auctioned, with a total turnover of 4120800 yuan.
Sotheby's and other international auction houses' attention to Maotai shows the potential of overseas market of Maotai old liquor.
The establishment of the International Moutai Wine Collector Association provides a position for leading the overseas consumption of Maotai old wine, promoting the foundation of Maotai old wine collection and improving the brand strength, which means that Maotai will continue to develop the overseas market of Maotai old wine with a more open attitude and more powerful measures in the future.
The Operation Report of Maotai Product Collection Hall Attracts Attention
Maotai Collection Hall refers to the old wine market terminal integrating old wine trading, identification and recycling, product display, tasting and exchange, and after-sales service, which is guided and licensed by the Maotai Collection Fellowship. It is not only an old wine exhibition hall, old wine exchange hall, but also a cultural communication hall and customer service hall. It is not only Maotai "buy, drink, taste, and collect" An important part of the logic of industrial development is a specific form of expression of "Maotai Aesthetics".
Relying on the growing collection hall system, the industrial chain of Maotai old wine product end, channel end, experience end and consumer end has been gradually connected, and the old wine market has become increasingly standardized.
On the agenda of the activity of the sorority, the release of the Report on the Operation of the Maotai Collection Hall has attracted wide attention. At present, the country has licensed three batches of 45 Maotai wine collection halls. As the basis of the Maotai old wine terminal network system, the offline wine collection hall system has covered many key markets nationwide. From the operation of the collection halls, we can see the current situation and direction of the Maotai old wine market and even the whole Chinese old wine market.
Matching products are new in spring
Each bottle of Guizhou Maotai liquor has been brewed with a scientific and unique traditional process, and carefully blended with base liquor of different ages in the way of "liquor blending", which is suitable for direct drinking.
In recent years, a new way of playing matching tasting has become popular in the circle of old wine tasting. The matching of new and old wines is based on personal feelings and preferences.
Person in charge of Maotai Collection Hall (No. 017), Sijiandong, a matching drinks specialist
At the golden autumn and winter gathering in 2023, Si Chuandong, the person in charge of the Maotai Collection (No. 017) and the old wine matching drink maker, released two matching drink schemes, "Autumn Moon" and "Winter Warm Sun", which are suitable for seasonal drinks. After blending and collision, the new and old Maotai liquors are perfectly integrated. Their flavor not only has the unique flavor of old liquors that have gone through time and washed away the lead of the years, but also has the new wine feeling of towering head and full tension. It is extremely beautiful outside and inside.
This activity will also introduce the matching drink in spring - "spring breeze" in combination with the seasonal characteristics.
Let's look forward to the countdown of the event, with the spring breeze blowing and everything changing!
Source: Moutai Collection
Edit Zhan Zemei
Second instance He Shihan
Third instance: Li Xun
