The dragon is the length of scale insects, and the phoenix is the king of birds. For thousands of years, the "dragon and phoenix" has been regarded by the Chinese as the gods of peace and prosperity and good luck, and as a symbol of the birth of the Chinese nation and the beginning of culture.
So, when a bottle of high quality Moutai wine meets with "Dragon and Phoenix", what sparks will come out?
On March 19, during the 110th National Sugar and Wine Fair, the launch conference of Maotai wine commemorating the Dragon Year and the Chinese Zodiac was held in Chengdu with the theme of "Longteng Prosperity, Rui, Fengming and Spring".
Maotai Wine Company presented a bottle of glycol combining the quality of Maotai Phoenix Manor with the culture of the Year of the Dragon. With its five dimensional values of high-end value, scarcity value, cultural value, aesthetic value, and social value, it demonstrated the value model of oriental wine culture, sent auspicious blessings to consumers, and conveyed the company's beautiful vision.
Oriental Expression of "Dragon and Phoenix Bring Prosperity"
One year old, one year old, one year old.
As the flag and model of Chinese cultural wine, Maotai Zodiac Wine is a classic work that organically integrates everyone's zodiac attributes with Chinese poetry and painting culture and Chinese wine culture, and has become one of the most competitive cultural products in Maotai.
Compared with other brands, Moutai wine, which inherits the gene and culture of Moutai, shows more "gene purity" when polishing the zodiac series products, and is full of strong traditional Chinese culture, full of charm and more noble.
Maotai wine commemorative wine for the Dragon Year
As a wine company that entered the Chinese Zodiac wine race track earlier and paid attention to cultural connotation, the Chinese Zodiac Memorial Wine for the Year of the Dragon is the fifth product of the Chinese Zodiac wine series of Maotai wine. Meeting Phoenix Manor in the Year of the Dragon also brings the auspicious meaning of "Dragon and Phoenix" and "Dragon Flying and Phoenix Dancing" to this bottle of wine.
Maotai wine, the commemorative wine of the Dragon Year, is produced in Maotai Phoenix Manor. It is a fortified wine with strong aging potential. The alcohol content is 19% and the specification is 750ml. Adhering to the quality concept of "Global Selection, Moutai Brewing and Manor Collection", it is selected in the global high-quality production areas and carefully brewed by the technical team. It has sweet berry flavor, chocolate and dry fruit aroma. It has a strong and sweet taste, strong and full body, balanced and round, and will last for a long time with the bottle storage time.
The gift box design is even more ingenious. The single gift box design is adopted. The package and bottle body design are based on Tiffany Blue. The box body is outlined with gold stamping and silk decorative strips. The metal texture of the bottle body is dignified and generous. The front dragon carving is outlined with a traditional dragon image, which symbolizes the prosperity of the cause and shows the beauty of cultural creation of Maotai wine.
Maotai wine has been stored in oak barrels for 7 to 10 years. Due to strict quality requirements, the output is very scarce. Only 30000 sets of Maotai wine are issued. Each box contains a "commemorative gold card", each with an independent number. It has both high-end drinking value and collection commemorative significance, and is the embodiment of the value creation of Maotai beauty.
In the opinion of Liu Gang, member of the Party Committee, chief accountant and secretary of the board of directors of Maotai Group, Maotai Wine Zodiac Commemorative Wine inherits China's excellent traditional culture and Maotai aesthetic culture, integrates and sublimates with wine culture, and builds beauty with distinctive culture, which is a concrete embodiment of building "a model of new world eastern wine".
Industry insiders believe that the launch of Maotai wine commemorating the Chinese zodiac in the Year of Dragon will convey the thickness and details of the Chinese zodiac culture with the length of history, so that the world can feel the charm of oriental culture through dialogue with wine, and create a beautiful and common cultural feast.
Oriental model of "special and beautiful"
As one of the leading enterprises in China's wine industry, Moutai Wine Company is an important layout of Moutai Group in the wine sector, and also an important strategic sector of Moutai Group's "chess game".
In recent years, under the overall arrangement of the "one game of chess" strategy of Moutai Group, Moutai Wine Company has taken advantage of the trend and continued to keep the industry growing against the trend. It has become one of the leading domestic wine enterprises and has embarked on a "special and beautiful" development path.
Especially in 2023, the market foundation of Moutai Wine Company will be further consolidated, brand awareness will be further improved, and various economic indicators will achieve new breakthroughs. The annual operating revenue will be 650 million yuan, 130% of the annual plan will be completed, creating the best performance in history.
Performance at the launch conference of Maotai wine commemorating the Dragon Year
At present, with the outstanding performance of domestic brands, the national fashion craze continues to heat up, and more and more domestic "trendy products" have been recognized by the market. Maotai wine, which aims to create "the oriental model of new world wine", just caters to this trend.
It is also the determination of Moutai wine to light up the confidence of Chinese wine culture.
At the press conference, Li Bing, director of China Artists Association and vice president of Sichuan Provincial CPPCC Painting and Calligraphy Academy, Yang Guang, chairman of Beijing Zhengyitang Strategic Consulting Agency, Du Guang, president of Sichuan Wine Culture Promotion Association, and Shi Lei, senior vice president of Cloud Wine Media, appeared in the "Mountain and Sea Meeting Hall", through the form of celebrity dialogue, The "quality value, aesthetic value, cultural value and collection value" of Maotai wine commemorating the dragon year and the Chinese zodiac are comprehensively displayed.
Everyone agreed that Moutai wine originates from Moutai, inherits and innovates, and represents Chinese wine to show consumers the oriental flavor of wine. The triple blessing of brand, quality and culture also endows the product with outstanding high-end value attributes.
Only when Chinese wine has cultural competitiveness can it truly stand out in the world's wine forest. From the integration of products with oriental cultural characteristics to the exhibition of oriental wine charm, Moutai wine has been building a distinctive image of wine with Chinese characteristics.
Liu Gang said that Moutai Wine Company should further build and improve the aesthetic expression of its products, continue to do a good job in cultural IP, always achieve the beauty of the brand with the beauty of quality, pursue the endless beauty in the field of Chinese red wine, and continue to use beautiful products, beautiful culture, and beautiful services to better meet people's yearning for and pursuit of a better life.
2024 is a key year for Moutai Wine Company to "transform, improve efficiency and develop high-quality". Li Chunfeng, secretary of the Party Committee and chairman of the board of directors of Moutai Wine Company, said that he will firmly grasp the development opportunities, seize the momentum, promote the company to a new level and make new leaps, become an important organizational part of the group's industrial ecology, and contribute to the development of Moutai Red Wine.
Guizhou Daily Tianyan News Reporter Li Xun Zhan Zemei
The picture in this article is provided by Moutai Wine Company
Editor: Liu Xianyu
Second instance He Shihan
Third instance Zhou Qing
