Fenjiu Group Visits Moutai

Source: Xianfeng Network
Release time: 2025-03-26 20:23:08

On March 22, Ding Xiongjun, Secretary of the Party Committee and Chairman of the Board of Maotai Group, and Yuan Qingmao, Secretary of the Party Committee and Chairman of the Board of Directors of Fenjiu Group, held a discussion in Maotai International Hotel. The two sides shared friendship and development, and conducted in-depth communication and exchange on promoting the construction of Chinese liquor culture and international development.

Wang Li, Deputy Secretary of the Party Committee and General Manager of Moutai Group, Tu Huabin, Member of the Party Committee and Deputy General Manager; Guo Hongbo, vice mayor of Luliang City, and Liu Weihua, member of the Party Committee and deputy general manager of Fenjiu Group, attended the forum.

Ding Xiongjun (right) communicates with Yuan Qingmao (left)

Yuan Qingmao said that as the leaders of Maotai and Fenjiu, they should use more long-term strategies and more effective measures to pool the strength of the industry and achieve win-win cooperation. First, we should work together to create a better ecosystem in the liquor industry. The two sides should, as always, regard safeguarding the legitimate rights and interests of consumers as an important part of corporate social responsibility, further strengthen the work in intellectual property protection, combating counterfeits and safeguarding rights, learn from each other's good experience and practices, strengthen the positive interaction between the two sides, and jointly promote the beautiful ecology of China's liquor industry to be evergreen. Second, we should jointly inherit and promote Chinese liquor culture. Both sides should strengthen cultural exchanges, take the lead in refining the essence of liquor culture, set an example, drive the refinement and dissemination of the core values of China's liquor industry, jointly build a new cultural value expression system for China's famous liquor, and promote the upgrading of drinking culture and industrial image. Third, we should jointly take the road of liquor internationalization development. It is necessary to set up a model of Chinese liquor "going global", establish the concept of grand cooperation, constantly gather the consensus of openness, trust and solidarity, strengthen exchanges and mutual learning, jointly promote Chinese liquor culture, stick to the quality of Chinese liquor, provide international services, and jointly build the overall image of Chinese liquor with a hundred flowers blooming.

Ding Xiongjun welcomed Yuan Qingmao and his delegation and congratulated Fenjiu Group on its achievements in recent years. He said that Maotai has always attached great importance to the friendly exchanges with Fenjiu. Both sides have witnessed the growth of each other and have also concluded profound friendship. In the future development, it is hoped that both parties will continue to make efforts in five aspects to promote the enterprise and Chinese liquor to achieve higher quality development. First, we should work together as advocates and practitioners of Chinese liquor aesthetics, always adhere to the value concept of "beauty", continue to explore and shape the "aesthetics" of Chinese liquor, and constantly meet people's yearning and pursuit for a better life with beautiful products, services and culture. The second is to jointly promote the development of scientific and technological innovation of Chinese liquor, continue to strengthen the exploration and exchange in scientific and technological innovation, adhere to integrity and innovation, use the power of science to always maintain the excellent quality of products, shape the quality core competitiveness of enterprises, and work together to empower the development of Chinese liquor industry with scientific and technological innovation. The third is to jointly promote the vivid practice of ESG in Chinese liquor, give full play to the leading and exemplary role of leading enterprises, jointly promote the construction of a production area ecology where people and nature coexist harmoniously, continue to fulfill corporate social responsibilities, and continue to create greater value for partners, investors, consumers and society. Fourth, jointly promote Chinese brands and Chinese liquor culture to the world, take the initiative to take the mission and responsibility of promoting Chinese liquor culture and traditional Chinese culture to the world, strengthen communication and exchange on international development, and jointly contribute more to the international development of Chinese liquor. Fifth, we should work together to build a more harmonious and benign competition and cooperation development ecology, continue to set an example in promoting the competition and cooperation development and healthy development of the industry, form a stronger joint force of "each beauty is its beauty, beauty and common", and jointly promote the continuous creation of new brilliance in the inheritance and innovation of Chinese liquor.

Visit Maotai Chinese Wine Culture City

Before the meeting, accompanied by Ding Xiongjun and others, Yuan Qingmao and his delegation visited the Maotai packing workshop, the Chinese wine culture city, the source of Maotai wine, the blending workshop and other places, and learned about the enterprise history and culture, traditional brewing techniques, scientific and technological innovation, and cultural and tourism construction of Maotai on the spot.

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