On March 7, the recommendation meeting of Guizhou Maojiu Group was held in Guiyang. At the meeting, Guizhou Maojiu Group signed a strategic cooperation agreement with Guiyang Industrial Investment Co., Ltd., Guiyang Tourism Development Co., Ltd., Guiyang Industrial Investment Supply Chain Management Co., Ltd., and Guizhou Merchants Science and Technology Service Co., Ltd., which will respectively develop customized wine in the industrial system, develop and sell cultural and tourism products Comprehensive cooperation in supply chain product cooperation and product promotion for investment enterprises.

It is reported that Guizhou Maojiu Group has made continuous efforts in brand building, production of Maojiu, marketing and promotion since its establishment three years ago. We will promote the construction of Renhuai's 400 mu liquor base project with an annual output of 12000 tons. By 2023, 5487 tons of liquor will be taken and more than 9000 tons of liquor will be stored. Our products have been sold in Guizhou, Shandong, Henan, Fujian, Guangdong, Jiangsu and other places. In 2023, the sales revenue of Guizhou Maojiu Group will increase by 2.3 times, the number of dealers will increase by 3.7 times, and the contract amount will increase by 6.9 times.

Guizhou Soy Sauce Wine Group gives full play to the role of state-owned enterprises, bases itself on the whole industrial chain system, and converges along the chain. "We now have an annual production capacity of 6000 tons of base liquor, and have been delisted to obtain more than 400 mu of industrial land in Renhuai Famous Liquor Industrial Park. We are making every effort to promote the construction of the Maotai flavor liquor base project with an annual production of 12000 tons." According to Xiong Kun, the chairman of Guizhou Maotai Liquor Group Co., Ltd., through the joint establishment of the "diversified Maotai flavor liquor product research laboratory" with China Agricultural and Rural Ministry of Thermal Science and Technology, Provide technical support for the improvement of wine quality.

Guizhou Maojiu Group will build an innovative distribution model of "one business and N stores". "One business" refers to the establishment of a joint venture platform led by high-quality dealers, and "N stores" refers to the investment of N stores, joint intensive cultivation, and resources "move". At the same time, with the channel development mode of "two wheel drive" and the core channel strategy of "circle level group buying first, mass banquet cultivation", we will improve the growth momentum and make the products "sell".

Guizhou Daily Tianyan News Reporter Jiang Tingting

Edit Li Xuexue

Second instance Chen Lu

Third instance: Yue Zhen