Guizhou has "Village BA" and Hainan has "Village VA".
In the past year, "Village VA" and "Village BA" have been full of vitality, and folk events full of soil flavor have demonstrated a vibrant and steaming China.
The success of local events such as "Village VA" and "Village BA" is not only a victory of grassroots sports events, but also brings endless joy to the villagers and the public. It also shows the prosperity of folk sports to the outside world, adding luster to the local rural culture.
During the two sessions of the National People's Congress, Hainan Daily and Guizhou Daily invited deputies to the National People's Congress to discuss how to create local cultural traffic IP, transform "hot traffic" into "hard brand", and boost rural revitalization.
Layout of Hainan Daily Page A11 on March 6, 2024
Wu Shaoyu, deputy to the National People's Congress and deputy secretary of the Party branch of Xuelan Village, Baimajing Town, Danzhou City, Hainan Province:
Open up a new road for rural revitalization through games
In Qili Village, Zhonghe Town, Danzhou City, there is a flower called Yurui flower. It blooms at night and falls in the morning. The more "night", the more beautiful it is; There was a village volleyball league match named after Yurui (hereinafter referred to as "Village VA"). Under the light of stars, there were many shouts. The more "night", the hotter it became.
In July of last year, Danzhou "Village VA" will be launched in 2023. How hot is the scene? Over 20 matches in 5 days attracted more than 60000 people to watch, and the venue was full. The original cultural performances and rural night markets supporting the event also attracted many fans and tourists.
Wu Shaoyu, a deputy to the National People's Congress and deputy secretary of the Party branch of Xuelan Village, Baimajing Town, Danzhou City, Hainan Province, was moved by such a lively scene.
Wu Shaoyu noticed that in the past year, the phenomenon of "village" passing from "village" to "village" appeared in "village VA". Danzhou, Wenchang, Ding'an, Lingao, Qionghai and other places have held many national nine person volleyball invitational matches. Taking Wenchang, known as the "hometown of volleyball", for example, from June 30, 2023 to August 13, 2023, 52 events attracted a total of 485800 people to watch the games, realizing a comprehensive tourism income of 280 million yuan.
On the evening of August 13, 2023, the final of Hainan "Village VA" was held in Wencheng Town, Wenchang City. The picture shows the players of Dongge Team jumping to spike. Photographed by Feng Shuo, a reporter of Hainan Daily
A small volleyball helps villagers' wallets "bulge". This sports event with a strong local flavor not only makes Hainan rural sports popular, but also successfully promotes the transformation and utilization of cultural and sports resources, opening up a new road to rural revitalization through games.
In Wu Shaoyu's opinion, there are two key words behind the "Village VA" fire in Hainan: local characteristics and mass base. "Volleyball is a popular sport for the people of Hainan, and the mass base is solid. The characteristic scenes of 'playing with benches' and' climbing trees to watch the ball 'are very interesting."
On the evening of August 12, 2023, the "Jiujiu Cup" Hainan (Wenchang) Township Volleyball League in 2023 was held in Yuyang Park, Wencheng Town. The picture shows small fans cheering. Photographed by Hainan Daily reporter Li Tianping
Wu Shaoyu believes that in order to keep the popularity of "Village VA" rising, more efforts and methods are needed to transform the hot traffic into a lasting "allowance" to further amplify its spillover effect. "The key to the exploration and promotion of local culture lies in people. Only when more people know and see it can our culture spread further."
Wu Shaoyu said that we can further study the form of the event, innovate the activity carrier, combine "village VA" with rural revitalization, tourism consumption, etc., and continue to maintain the attraction and popularity of "village VA". In addition, with the help of various popular means of communication, we can continue to build momentum for "Village VA".
Last May, Wu Shaoyu set up her own live broadcast team to promote her hometown's characteristic agricultural products. "In the ordinary live broadcast, I will also share and promote the local culture of Hainan to netizens, and welcome friends from all over the world to visit Hainan for vacation and experience the unique local customs."
Wu Shaoyu was excited by a series of deployment measures on rural revitalization in this year's government work report: "I am a child of farmers. As a deputy to the National People's Congress from rural areas, I am most concerned about rural areas."
"I will work with the villagers to protect the traditional rural lifestyle and inherit the local culture." Wu Shaoyu believes that the flower of Hainan's "Village VA" will grow wider and longer.
Frontline visit
A "Volleyball Spring Match"
Why attract more than 1.27 million people to watch?
On the morning of March 5, Wenchang Middle School's volleyball court, a volleyball sports class was in progress.
"We all love playing volleyball and want to take part in the 'Village VA' competition held in the city by learning skills in class," said Huang Min, a senior two student of the school.
In Wenchang, volleyball is the most popular sports entertainment among local people.
In late February this year, the just concluded "Spring Glory · Jiujiu Cup" Hainan (Wenchang) Village and Town Volleyball Spring Matches (hereinafter referred to as "Village VA" Spring Matches) made Hainan "Village VA" another fire. During the competition, Hainan Telecom TV's "Volleyball Spring Match" channel, which broadcast the "Village VA" Spring Match, quickly attracted fans and watched 1277800 times.
At the scene, the strength of the "folk players", the players' volleyball smash, accurate blocking and tacit cooperation, the heat of the game and the enthusiasm of the audience complement each other, making Wenchang a hot land full of vitality and passion of volleyball.
"Our team members come from all walks of life and get together because they like volleyball." Lu Chuanfen, the player of the "Village VA" Spring Festival Competition, said that playing volleyball is a national sport in Wenchang. Since his memory, every year there have been big and small volleyball matches. Even in normal times, people will seize their leisure time and invite several friends to play a happy game.
This year's government work report proposed to build and make good use of sports facilities around the masses, and promote the nationwide fitness activities. The development of "Village VA" in Hainan is just the vivid practice of promoting national fitness.
In Hainan, "Village VA" is not only a volleyball match, but also a stage and platform. Taking the "Village VA" Spring Festival Competition as an example, the folk song and dance, intangible cultural heritage display, musical instrument performance, village song string, and music rap performed on the scene enable more people to feel the cultural charm of the countryside while watching the village volleyball match in various forms.
Today, Hainan "Village VA" continues to release its powerful driving effect, which not only strengthens the physique of the masses, but also stimulates the new vitality of rural revitalization with its unique charm.
Tang Yueqiang, deputy to the National People's Congress and director of the Standing Committee of the People's Congress of Qiandongnan Prefecture, Guizhou Province:
Rural sports events activate the internal power of rural development
"Behind the popularity of 'village BA', there is the era vitality of Qiandongnan's' village 'culture.' Fire 'blooms in national culture,' fire 'blends into modern life in traditional intangible cultural heritage, and' fire 'benefits people in inheriting national culture." On March 4, Tang Yueqiang, a deputy to the National People's Congress and director of the Standing Committee of Qiandongnan Prefecture People's Congress, said in an interview.
Since July 2022, the "June 6" New Food Festival Basketball Game and the "Beautiful Countryside" Basketball Game in Guizhou Province held in Qiandongnan Prefecture have been affectionately called "Village BA" by netizens due to their hot on-site atmosphere and "grounding" style, and have received high attention and positive comments from all walks of life, domestic and foreign mainstream media, It is called "a window to observe Chinese modernization".
On October 25, 2023, the final group match of the 2023 National United States and China Rural Basketball Competition (Village BA) was held in Qiandongnan Prefecture, Guizhou Province. The picture shows Shandong players shooting. Photographed by Yang Xiaobo, Tianyan News reporter of Guizhou Daily
There is a big dream at the foot and a strong nostalgia in the heart. Why is "Village BA" popular all over the network and powerful? Tang Yueqiang gave the answer——
First, adhere to the mass character, always adhere to the "village BA" surname "village". Adhere to the principle of the masses' independent running and management of the competition, and the masses' spontaneous organization, decision and implementation from the formulation of the competition rules to the performance, so as to transform the "village BA" into a cultural symbol and spiritual code that combines the temperature of rural fireworks and the prospect of civilization in the new era, and enhance the fun and enjoyment of the competition.
The second is to adhere to safety and make every effort to escort the "village BA" to be outstanding. Make concerted efforts to do a good job in emergency medical treatment, traffic security, fire safety and other work of "Village BA", and create a safe and harmonious event environment.
Third, adhere to sustainability and innovate ways to help "Village BA" shine. On the basis of holding the traditional basketball game of the "June 6" New Food Festival, "Village BA" innovatively planned and successfully hosted the first "Beautiful Countryside" basketball league tournament in Qiandongnan Prefecture, the Guizhou provincial final, the opening ceremony of the National United States and China Rural Basketball Competition (Village BA), the Southwest Games A series of events such as the final of the second beautiful rural basketball league tournament in Qiandongnan and the final of the National United States Rural Basketball Competition (Village BA) have accumulated rich experience in organizing the "Village BA" event.
The fourth is to adhere to the drive, seek the way out of "village BA" for common prosperity. Adhere to promoting culture, tourism, production and consumption through competition, carry forward the colorful national culture of Qiandongnan Prefecture in a multi-dimensional way, continue to promote the tourist routes, scenic spots, food and other card punching resorts in Qiandongnan for foreign tourists, transform the "flow" data into a "reserve" economy, and continue to lead the popularity of the consumer market.
Fifth, adhere to integration and promote the sustainable development of cultural, sports, tourism and business in the prefecture. We launched intangible cultural heritage themed tourism routes such as "Qiandongnan Colorful Ethnic Culture Research and Learning Experience Tour", and connected intangible cultural heritage projects such as ethnic culture, health care, and food to promote the in-depth integration and development of cultural, sports, tourism, and business.
On March 26, 2023, a panoramic view of the basketball court in Taipan Village, Taijiang County, Qiandongnan Prefecture, Guizhou Province was taken from the air. Photographed by Yang Xiaobo, Tianyan News reporter of Guizhou Daily
Tang Yueqiang introduced that since the "Village BA" became popular, it has been selected as one of the top ten news stories of rural revitalization in 2023 released by China Central Radio and Television, with more than 45 billion online readers, which has brought huge online and offline traffic, and promoted the deep integration of "festival culture+tourism industry", "non heritage+cultural and creative products", and "rural culture+sports events", It has promoted the pace of rural revitalization and development, effectively activated the internal power of rural development, and made positive contributions to rural revitalization of Qiandongnan Prefecture and even Guizhou Province.
"Next, we will continue to adhere to the masses as the main body, and maintain the" local atmosphere "of rural sports events; do a good job in brand operation to achieve economic empowerment; expand investment channels, and actively create highlights; continue to enrich business forms, boost cultural and tourism consumption; improve the mechanism to ensure the safety of events. We will make every effort to protect the brand of rural sports events, give full play to their benefits, and maintain their safety, so that the whole country and even the world can see Guizhou and Qiandongnan. " Tang Yueqiang said.
Guizhou Daily Tianyan News × Hainan Daily
Shang Yujie, reporter of Guizhou Daily Tianyan News
Hainan Daily/Zhang Wanxi, Liu Mengxiao
Edited by Xu Weiwei
Second instance Li Jie
Third instance Tian Minjia
