Employment is the greatest livelihood. "Short video live broadcast can not only bring goods, but also 'posts'. As a new online recruitment method, employment enterprises, human resources companies, etc. show job seekers information such as enterprise environment, job demands, employee benefits, etc. through live broadcast on the Internet, thus attracting job seekers." As college teachers, deputies to the National People's Congress Qiu Ninghong, professor of Zunyi Vocational and Technical College, is particularly concerned about the employment of students.

Qiu Ninghong said that, taking Guizhou as an example, the 2024 college graduates are expected to be 282000, with a year-on-year increase of 8000, or 2.9%. With the stock of unemployed graduates who left school in previous years, the task of achieving high-quality full employment is arduous. How to ensure the "quantity growth and quality improvement" of graduates is an urgent problem.

Qiu Ninghong, NPC deputy and professor of Zunyi Polytechnic

Qiu Ninghong said that in the past two years, many vocational colleges, such as Shenzhen Polytechnic University and Qingdao Harbor Polytechnic College, have delivered recruitment information and job demands to graduates in real time through live broadcast. The industry association, employers, and representatives of teachers and students are the "anchor", helping students understand the job market and enterprise needs more intuitively.

Take the quick employment of the short video platform as an example. By the end of 2023, the quick employment platform has driven 40.22 million employment opportunities. Its activities such as "New Year Recruitment Union" and "Cloud Recruitment Season for College Students" have provided a large number of employment opportunities for Hebei, Guangxi and other places, and promoted the widespread employment of college students.

"It has become the consensus of public employment service institutions at all levels to make good use of live broadcasting. The interactivity in live broadcasting also helps job seekers to enhance their communication and expression abilities. At present, more and more young people get employment information through live broadcasting on short video platforms, and improve their professional skills in a targeted way," said Qiu Ninghong.

On January 10, the official website of the Ministry of Human Resources and Social Security released the Notice on Promoting the Application of Live Post in the Field of Employment Public Services, making live recruitment a key task. In Qiu Ninghong's view, in the process of promoting and operating the live broadcasting of posts, there is still insufficient publicity in colleges and universities, and the user coverage is not wide enough; The lack of professional live broadcast personnel. Qiu Ninghong said that live broadcasting on duty not only requires the anchor to have traditional live broadcasting skills, but also needs to be familiar with the job market, understand the needs of enterprises and job conditions, so as to provide accurate and useful information for job seekers. At present, the number of professional live broadcast anchors on the market is limited, which is difficult to meet the growing demand.

In order to give full play to the role of live broadcasting and further promote high-quality employment of vocational college graduates, Qiu Ninghong suggested:

Set up a number of vocational colleges to pilot live broadcast post bases. Give full play to the Ministry of Human Resources and Social Security, the Ministry of Education and other forces to build a pilot model of live broadcast college base of "giving priority to live broadcasting, supplemented by economic development; giving priority to employment guidance, supplemented by practice; giving priority to vocational colleges, supplemented by various colleges and universities at all levels", establish a pilot park system in vocational colleges where conditions permit, and encourage talents A package of support such as subsidies.

Improve the training system of professional anchors in the live broadcasting vocational colleges. Professional training for anchors in higher vocational colleges, industrial parks, etc., including live broadcast basic skills training, industry knowledge training, employment resource integration training, etc., helps anchors get familiar with industry rules, improve professional quality, and effectively and accurately promote students' employment.

Give full play to the role of the Internet platform. Relevant departments have issued preferential policies to support the platform that plays an active role in the live broadcasting of posts in terms of taxes, subsidies, etc. At the same time, they encourage Internet enterprises to actively practice social responsibility, give play to the platform's technological and user scale advantages, and contribute more to promoting employment.

Pan Xiaofei, reporter of Guizhou Daily Tianyan News

Edited by He Dengcheng

Second instance Shi Yunhua

Third instance: Yue Zhen