nine month five China Brand Building Promotion Association, China Assets Appraisal Association, Xinhua News Agency National Brand Engineering Office and other units jointly announced in Beijing“ two thousand and twenty-two Chinese brand value evaluation information ". "Guizhou green tea" has been eye-catching in brand value evaluation of geographical indication regions, ranking No twenty-one Bit.

It is understood that the "release of Chinese brand value evaluation information" has lasted for nine years. The China Brand Building Promotion Association, together with relevant authoritative units, has jointly organized public welfare activities, following international and national standards, aiming to build positive energy for Chinese brands and promote Chinese brands to the world. It has become a brand value evaluation mechanism with Chinese characteristics that has been concerned and recognized by the society.

The number of brands participating in this evaluation reached one thousand and fifty-six Total brand value eighty-nine thousand seven hundred and thirty-seven RMB 100 million, covering enterprise brands and regional brands in most industries in China, such as Guizhou Maotai Liquor, Sinopec, PetroChina, China Construction Bank, Ping An Insurance, Gree Electric Appliance, Wuchang Rice, Gannan Navel Orange, etc.

"Guizhou green tea" is produced in the whole Guizhou plateau with high altitude, low latitude and few sunshine. The good ecological environment endows Guizhou green tea with "emerald green Tender chestnut Fragrance Strong and refreshing taste ”The unique quality of Guizhou has laid a solid foundation for Guizhou to become a superior producer of high-quality green tea in the world.

Guizhou since two thousand and seven Since ten After years of meticulous cultivation, "Guizhou Green Tea" has made its footprints in two thousand and seventeen In, it was recognized by the Ministry of Agriculture and Rural Affairs as the first provincial geographical indication of agricultural products related to tea in China, two thousand and nineteen It was awarded the title of "National Demonstration Model of Geographical Indications of Agricultural Products" in, two thousand and twenty-one In, it entered the list of geographical indications protected by the European Agreement on Geographical Indications, becoming a veritable "gold lettered signboard" in the high-quality development of Guizhou tea industry.

Now, the authorized enterprises of "Guizhou Green Tea" brand have reached two hundred and ninety-three Home, emerging expensive Tea, orchid Jasmine , Chestnut fragrance, Maoke Xi , 7 tea And a number of high-quality leading enterprises. There are eye-catching "Guizhou Green Tea" outdoor advertisements in airports, high-speed railways, subways, expressways and other transportation arteries throughout the province, two thousand More than one "Guizhou Green Tea" brand experience stores with unified logo and brand image are all over the country, and their products are exported to the United States, Canada, Russia, Southeast Asia, Japan, South Korea, Morocco, etc thirty In many countries and regions, Guizhou tea has been the number one export of agricultural products in the province for two consecutive years.

Jiang Zhaojun

Edited by Xu Jiamin

Second instance Zhang Yi

Third instance Du Xingxu