On March 22, Guiyang Branch of China Merchants Bank held an exclusive appreciation activity for watching movies on the "Salary Day". 2200 payroll card customers from nearly 200 enterprises not only enjoyed the audio-visual feast of "Kung Fu Panda 4", "The Dragon Hero A Bao returns again with his kung fu dream", but also learned how financial consumers can protect their legitimate rights and interests and "look bright" Financial knowledge closely related to life, such as detecting fraud and preventing fraud, and not letting personal bank accounts fall into "deep sleep".

China Merchants Bank has built a rich equity system for payroll card issuing customers. Since then, the payroll card is no longer simply a bank card, but also a "privilege". "Payroll Day" is one of the exclusive activities created by the bank's payroll card customers. Up to now, China Merchants Bank Guiyang Branch has opened five "starting salary viewing days", covering 40 halls in 9 cinemas in Guiyang, Zunyi and Liupanshui, serving more than 15000 customers, with an average of 3000 customers. Customers with CMB salary cards can be invited by the exclusive account manager to enjoy the audio-visual feast on the first day of popular films. Payroll card customers who cannot attend the event in person can also log in to CMB APP to receive movie watching rights.

Organize and carry out propaganda on prevention of telecommunication network fraud at the scene of film watching activities

In the interval between customers' waiting for admission and the movie broadcast, CMB Guiyang Branch popularized the Anti Telecommunication Network Fraud Law of the People's Republic of China to movie viewers, explained the typical forms of current network fraud and the key points to prevent it, and improved the ability of financial consumers to detect and prevent fraud.

Play promotional video to carry out personal "sleeping account" reminder

Before the event, the bank carefully produced a short film of personal "sleeping account", which was shown before the film began. Through this form, the reminder of personal "sleeping account" was passed on to every audience on the scene. "To do a good job of reminding and reminding of the 'sleeping account' is a practical matter that concerns the immediate interests of financial consumers." The staff of Guiyang Branch of China Merchants Bank said that China Merchants Bank attaches great importance to it, regards it as an important work of "doing practical things for the people", makes overall planning, and produces special promotional materials for reminding and reminding of individual 'sleeping accounts', Publicity was carried out in all business outlets and official WeChat public accounts, and multiple measures were taken to comprehensively promote the implementation of "sleeping account" reminding and prompting work through SMS touch, telephone outbound call and other ways.

In the future, Guiyang Branch of China Merchants Bank will further strengthen the awareness of active service, enrich financial propaganda and education activities, strengthen risk warning tips, optimize account management related measures, improve the convenience of account inquiry, withdrawal, cancellation and other services, and constantly enhance the sense of gain and satisfaction of financial consumers. (Guiyang Branch of China Merchants Bank)

Edit Long Hairuo

Second instance Xu Ran

Third instance Pang Bo