Recently, Waima Wine Delivery reached strategic cooperation with Guizhou Xijiu. The two sides will deepen cooperation from supply optimization, user experience, marketing and other aspects to jointly help Xi Jiu become the first 100 million liquor brand in the platform.

Waima Wine Delivery is a beverage instant retail brand under Meituan, established in 2021. Starting from Guangdong, Waima Wine Delivery has developed rapidly with the experience of directly picking authentic drinks and delivering them in an average of 15 minutes. In 2023, the transaction volume will grow by 600% year on year. At present, Waima Wine Delivery has covered more than 40 cities in six provinces and cities, including Guangdong, Sichuan, Chongqing, Hunan, Shaanxi and Beijing, with more than 400 stores, becoming the top brand of domestic liquor chains. It is expected that more than 1000 stores will be opened nationwide this year.

In 2022, Guizhou Xijiu began to cooperate with Waima to deliver wine, and its sales grew rapidly. In 2023, the transaction volume of Xi Liquor at Waima Wine Delivery Platform increased by more than six times compared with 2022.

On the basis of two years' cooperation, the two sides will formally reach strategic cooperation in 2024.

▲ Site of Strategic Cooperation Signing Ceremony

"Xi Jiu attaches great importance to the instant retail track. In the future, the two sides should strengthen the cultivation of tacit cooperation, constantly deepen strategic mutual trust, and jointly promote the healthy, orderly and rapid development of Xi Jiu in the instant retail track." Luo Tingkun, secretary of the Party Committee and executive director of Guizhou Xi Jiu E-commerce Information Industry Co., Ltd., said that the price, fidelity The instant delivery service of high-quality drinks delivered in an average of 15 minutes has injected new vitality into the track of instant retail.

As a category with distinctive characteristics of "vanishing without satisfaction", liquor and instant retail "buy it as you want" mode fit very well. According to the 2023 White Paper on Instant Retail Liquor, from 2020 to 2022, the scale of instant retail liquor market will grow by 554%, much higher than the overall growth of the category.

"This signing ceremony for strategic cooperation with Xi Liquor is just the beginning. In the future, Waima Wine Delivery is looking forward to deeper cooperation with Xi Liquor, giving full play to the advantages and resources of both sides, and jointly forming a strategic partnership in liquor product supply chain, industrial brand empowerment, liquor business exploration and other fields." Cheng Ming, general manager of Meituan Waima Wine Delivery, said, In the future, the two sides will establish mechanisms such as high-level mutual visits, personnel interaction and business collaboration to actively promote deeper cooperation between the two sides.

For example, in terms of marketing, we will cooperate more deeply in member marketing, content marketing, etc; In terms of commodity supply, in addition to continuously turning up commodities, we will also explore commodity customization to provide consumers with exclusive commodities; In terms of user experience, in addition to authentic products, offline tasting, "factory tour" and other services will also be launched.

Correspondent Ma Shanshan

Edited by Xu Fanfang

Second instance Li Jie

Third instance Min Jie