Recently, Gansu Tianshui Malatang has been on the hot search list of major platforms. With the special Gangu pepper in Gangu County, Tianshui City, this street snack "Chandouquan", which is more delicious than spicy, attracts countless tourists to Tianshui.

"After sitting in a long line on the high-speed railway and grabbing food and noodles and tables, I finally got a plate of Malatang covered with Gangu Chili after eight hours! Then I asked for a bowl of smooth hand rolling noodles with pores, which is unique in Gansu. No wonder the taste and taste of Gansu Malatang is popular all over the country!" said Ren Yi, who made a special trip from Sichuan to Tianshui, Only when you come to the scene can you really feel the charm of Gansu Malatang.

Meituan data shows that since March, the search volume of keywords related to "Gansu Malatang" has increased 18.5 times month on month, and the number of public comments has soared 13.2 times. Gansu Malatang's takeout orders rose 66 times month on month. Beijing, Xi'an, Jinan, Shanghai and Tianjin were the top five cities in terms of search volume.

"We opened the door at eleven o'clock, and there was a long queue at about half past ten. At the end of the day, our hands could also be pickled." A Malatang shop owner told reporters that recently, we were too busy to handle every day, and business was unprecedented.

After Tianshui Malatang became popular on various platforms, many netizens called for authentic Gansu Malatang in their hometown, and called on Tianshui people to open stores in their hometown. Some physical stores that see business opportunities are trying to seize the opportunity to provide consumers with satisfaction on the tip of the tongue.

It is reported that the Gansu Office in Beijing, located in Beijing's Feitian Building, has recently launched "Gansu Malatang" as a new product, attracting many netizens to clock in. And a female shopkeeper from Tianshui also decided to open a Gansu Malatang shop named "Northwest 56" in Sanlitun, one of the most popular business districts in Beijing, which is expected to open in half a month.

Beijing consumers have praised the new product "Gansu Malatang" of the Feitian Restaurant of Gansu Office in Beijing (source: public comments)

The heat of Tianshui Malatang also drives the growth of local cultural and tourism consumption. Meituan data shows that since March, the order bookings of cultural tourism in Tianshui City, Gansu Province have increased by 71.8% compared with the same period last year. Among them, the year-on-year growth rate of hotel home stay orders was 73.6%, and the year-on-year growth rate of scenic spot ticket related orders was 216.8%. Maijishan Grottoes, Fuxi Temple, Maijishan Hot Spring, Immortal Cliff and Yuquan Temple are the top five scenic spots in terms of order volume. Shaanxi, Henan, Jiangsu, Guangdong, Ningxia, Beijing and Sichuan are the top eight provinces and cities in the source of non local orders.

"When you come to Tianshui, you still have to go to Fuxi Temple, which is the first temple in China. Going back is the Tianshui Museum, which can understand the history of Tianshui. It is really meaningful and worth seeing." On the public comment, some tourists spontaneously recommended the culture of the city.

The popularity of Tianshui Malatang has driven the local culture and tourism economy to grow significantly (source: public comments)

Industry insiders believe that since last year, from the music festival to the barbecue season, to the ice and snow season, the popularity of the cultural tourism industry has reached new heights. The key to receiving traffic is whether we can base on local characteristics, do a good job in service details, and continue to innovate, so that we can continue to become popular. The person suggested that, based on the national popularity and demand, Tianshui should improve the construction of public service system as soon as possible, create differentiated tourism destination products, and change "flow" into "reserve".

Correspondent Ma Shanshan

Edited by Wang Xiaoting

Second instance Li Jie

Third instance Min Jie