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Vigorously guarding the "sunset red" - China Merchants Bank Liupanshui Branch went into Zhongshan Shuangjia Elderly Care Service Center to carry out financial knowledge publicity and popularization activities

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  • Release time: 2025-03-19 12:46:18

In order to do a good job of safety education for the elderly, China Merchants Bank Liupanshui Branch went to the Shuangjia Elderly Care Service Center in Zhongshan District to carry out publicity activities to help the elderly to identify fraud and prevent fraud and cross the digital divide by means of education and entertainment.


In recent years, with the rapid development of information and network technology, fraud cases have emerged one after another. The elderly are regarded as "hot cakes" by criminals because of their relatively weak financial knowledge, lack of certain judgments, and blind pursuit of health and investment. China Merchants Bank Liupanshui Branch hopes to gradually improve the risk prevention awareness and self-protection ability of the elderly through regular financial knowledge publicity, so that the elderly can protect "hard money" through proper ways.


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During the activity, the propagandists distributed leaflets to 70 elderly people on the scene, taught them financial knowledge from zero distance and hand to hand, explained the high-frequency financial services involved in daily life clearly, taught them to use the financial services in smart phones, explained the false financial business propaganda, "routine" loans Harm caused by illegal fraud such as "trap" of insurance surrender and illegal fund raising. During the lecture, the propagandists patiently and carefully answered the hot and difficult issues that financial consumers strongly reflected about financial fraud prevention and personal information protection for the elderly. Through face-to-face communication and consultation, they deeply understood the needs of the elderly and "connected" on the spot. Through this activity, the financial risk prevention awareness of the elderly was further improved, and the convenience, availability and effectiveness of financial services for the elderly were enhanced.


In the future, China Merchants Bank Liupanshui Branch will continue to adhere to the concept of "finance for the people and serving the masses", constantly enhance consumers' awareness of rights protection and financial risk prevention ability through diversified and rich publicity activities, and actively protect the legitimate rights and interests of financial consumers.


Source: China Merchants Bank Liupanshui Branch

Edit Long Hairuo

Second instance Wang Xiaoting

Third instance Min Jie