In order to effectively improve consumers' financial literacy and risk prevention awareness, Guiyang Branch of Shanghai Pudong Development Bank comprehensively carried out the "March 15, 2024" financial consumers' rights protection education and publicity campaign of "financial consumer protection is around to protect rights and risks". From March 1 to March 17, Guiyang Branch of Shanghai Pudong Development Bank organized 16 branches under its jurisdiction to carry out an educational campaign integrating knowledge, interaction and interest in response to the hot spots and key points of financial consumer protection and the financial service needs of various groups. During the 17 day event, with a variety of innovative forms, vivid and interesting interactions, and entertaining lectures, we carried out financial policy propaganda, financial risk tips, and financial fraud case explanations. A total of 31 offline activities were held, and the number of audiences exceeded 300000, contributing to the wisdom and strength of Pudong Development in building a harmonious and healthy financial environment.

　　 Practice finance for the people, and everyone participates from top to bottom

"Establish a rational concept of financial management and consumption, earnestly protect your personal information, do not lend bank cards and credit cards at will, stay away from online gambling, and avoid falling into the trap elaborately created by fraudsters..." Qian Huijun, secretary of the Party Committee and president of Shanghai Pudong Development Bank Guiyang Branch, and Ma Yan, member of the Party Committee and vice president, respectively through the way of "explaining risks through cases", Explain real fraud cases and common fraud means, specify identification and response methods, answer questions about financial products, services and financial consumers' rights and interests, publicize financial knowledge and regulations to consumers, remind consumers to enhance risk responsibility awareness, and establish rational consumption and investment concepts.

During the activity, the branches under the branch also walked into the campus and revealed common fraud methods for teenagers, including game recharging, false winning information, fraud of posing as acquaintances, online shopping refund fraud, through vivid case analysis. In simple and popular language, the propagandist explained the characteristics and prevention methods of these fraud means in simple terms, and taught young people how to avoid being cheated. Go into the elderly community, focus on the eight basic rights of financial consumers, strengthen the "three appropriate" principle, dispute resolution mechanism, integrity culture construction and other contents, and give a new financial knowledge publicity lecture for the elderly.

Go into enterprises, communities and business circles, popularize the knowledge of anti telecom fraud, anti illegal fund-raising, personal information protection, deposit insurance and other knowledge to young people and new citizens, and issue leaflets on consumer protection, prevention of telecom fraud and other publicity, so as to make financial knowledge more popular. Zunyi Branch, Yunyan Sub branch, Xiaohe Sub branch, Jiefang Road Sub branch and other branches have also stepped into the cooperative enterprises to popularize financial knowledge, preach financial knowledge to their employees, improve their financial literacy and awareness of risk prevention responsibility, and avoid infringement of illegal financial activities.

　　 Innovative and rich forms, online and offline combination and linkage

Since the launch of the activity, the Guiyang Branch of Shanghai Pudong Development Bank has used the form of "online+offline" propaganda and education to give full play to the role of outlets as a propaganda position. It has allocated publicity leaflets and financial knowledge publicity materials related to the theme in the "public education service area" of outlets, and broadcast relevant financial knowledge in electronic displays, LCD TV and other channels to popularize financial knowledge for hall customers. Compiled and issued two original works "Special Train of Financial Knowledge", which received good response.

In order to increase the fun of the event, Shanghai Pudong Development Bank Guiyang Branch also set up "mobile financial vehicles", "financial knowledge platform" and other interesting knowledge challenges and games, such as "eight rights memory challenges", "anti fraud flying flag", "anti fraud eye chart", "consumer protection knowledge you answer", to enable the public to learn financial knowledge in a relaxed and pleasant atmosphere, Improve participation and activity effect.

The Guiyang Branch of Shanghai Pudong Development Bank said that it would continue to deeply implement the concept of "finance for the people", continue to deepen the education and publicity of financial consumer protection and financial knowledge popularization, continue to explore more diversified and effective publicity methods, actively create a financial publicity and education work integrating knowledge, practicality and interaction, and send financial knowledge to more citizens.

　　 Source: Guiyang Branch of Shanghai Pudong Development Bank

Editor Liu Juan

Second instance Li Jie

Third instance Min Jie