At the approaching of the "315 International Consumer Rights Day" in 2024, Sichuan Tianfu Bank Guiyang Branch (hereinafter referred to as "Guiyang Branch") actively responded to the call of the regulatory authorities, and carried out multi-channel and multi form education and publicity activities on financial consumer rights protection with the theme of "financial consumer protection protects rights and interests around to prevent risks".

It is reported that Guiyang Branch has always adhered to the core value of "being good at water and materials", practiced the service concept of "customer-centric", constantly improved the quality and civilized service of the bank, and actively organized and carried out a series of publicity activities with distinctive characteristics of "financial executives talking about consumer protection" in all business outlets, led by the branch president, responded by the branch president, and actively participated at all levels, Vigorously publicize the eight basic rights of financial consumers to the vast number of financial consumers, strengthen the principle of "three appropriateness", consolidate the construction of bank integrity culture, and help build a harmonious customer relationship and financial environment.

In addition, the institutions under the jurisdiction of Guiyang Branch also actively visited business districts, went to villages to enter households, went deep into communities and campuses, set up publicity and education spots, hung banners, distributed leaflets to various groups such as "one old, one young and one new" through community co residence, bank enterprise interaction and other forms, and explained common means of telecom network fraud and illegal fund-raising to the masses of the people on the spot Popularize financial knowledge such as reasonable lending, rational consumption and personal financial information protection in the era of big data. Through face-to-face communication with the masses, we can answer their financial problems in real life, provide professional financial advisory services, and improve the masses' awareness of self-protection and risk prevention, as well as their ability to understand and apply financial knowledge.

At the same time, strengthen the publicity and popularization of the diversified resolution mechanism of financial disputes, and let the majority of financial consumers know that when their rights and interests are damaged, they can effectively mediate conflicts through a flexible, convenient and efficient non litigation dispute resolution mechanism.

It is understood that the launch of this publicity campaign has received warm response and praise from financial consumers. In the future, Guiyang Branch will be committed to continuously improving the awareness and ability of financial consumers to safeguard their rights, continuing to do a good job in education and publicity work of financial consumer protection in a regular manner, effectively protecting the legitimate rights and interests of financial consumers, and fulfilling the responsibilities and responsibilities of the bank!

Source: Guiyang Branch of Sichuan Tianfu Bank

Edited by Wang Xiaoting

Second instance Li Jie

Third instance Zhou Wenjun