At present, the aging trend in China is increasingly obvious, which has given rise to a huge demand for pension finance. Providing for the elderly is the hope of the people who are related to the happiness and well-being of thousands of families, and it is also a major plan for people's livelihood. The 24 community branches of Minsheng Bank Guiyang Branch give full play to their service characteristics for community residents, actively explore the pension financial service mode, implement the spirit of the central financial work conference, strive to do a good job in the "big article" of pension finance, create "Joy to enjoy Fanghua" pension financial services, constantly optimize and improve the intimate experience of "banks at home", and open up the "last mile" of financial services 。

For the elderly with mobility difficulties, Minsheng Bank Guiyang Branch Community Sub branch took the initiative to transfer services from outlets directly to customers' homes and handle business for the elderly. Aunt Wang is an old man living alone in a community near a community branch of Minsheng Bank. One day, the staff of the community sub branch received a phone call from Aunt Wang. They could hardly get out of bed and buy medicine for nearly a month because of their inconvenient legs. Aunt said she needed money urgently and could not operate mobile banking. She hoped to get help from the bank staff. After detailed communication with Aunt Wang, the bank decided to send staff to Aunt Wang's home to carry out door-to-door service with self-service equipment. It was learned that Aunt Wang was not very good at using smart phones, and the staff made a special trip to the pharmacy to buy medicine for Aunt Wang and brought fruit to the pharmacy before the door-to-door service. The business was handled smoothly. Aunt Wang said that when the customer needed it, the staff of Minsheng Bank were eager to help her.

In order to enrich the daily life of residents, the community sub branches of Minsheng Bank Guiyang Branch insist on organizing and carrying out a series of elderly care service activities for community residents, especially the elderly, such as the Spring Festival get-together, family photo, birthday party; Regularly carry out free clinic and free cutting activities, and organize rich and interesting peripheral tours, brisk walking, smart phone classes, etc. Uncle Ai is an elderly retired person who usually likes to walk his dog in the community and often goes to the community branch to chat with employees. He said that the elderly usually have nothing to do but like to be busy. I came to participate in various activities of Minsheng Bank, got to know many friends, learned many small skills, and had more living benefits than before. "Especially in the free clinic of traditional Chinese medicine, my back was sore a few days ago. After the doctor recuperated me, my symptoms eased a lot," said Uncle Ai.

In addition, the publicity of fraud prevention, fraud prevention and risk prevention for the elderly has always been the focus of the publicity work of each community branch of Minsheng Bank Guiyang Branch. The staff of community sub branches helped the elderly master basic financial knowledge and the ability to identify financial risks, safeguard their legitimate rights and interests, firmly hold the "purse" of the majority of residents, and won wide praise from the elderly through legal publicity, explanation of common cases of anti fraud, financial consumption risk tips, etc.

Service is endless, satisfaction is endless. There are still many residents like Aunt Wang and Uncle Ai who are more like "family members" than employees of community sub branches. The employees of the community branch regard the uncles and aunts who come to the outlet as family members, and provide professional financial services and all-round emotional care. Minsheng Bank Guiyang Branch has always adhered to the purpose of "customer-centric", focused on the financial service needs of elderly customers, committed to providing elderly customers with "age appropriate" services, adopted customized and differentiated services, and constantly improved the people's sense of access to and experience of financial services.

In the future, Minsheng Bank Guiyang Branch will also continue to adhere to the corporate mission of "serving the public and caring for the people", expand the radius of financial services, adhere to providing warm services, and be a dedicated bank!

Mou Yuanyuan

Edit Lv Cheng

Second instance Cheng Jiao

Third instance Chen Qianxi