Recently, the "Teenagers See China" series of wonderful content exhibition and sharing activities jointly organized by CITIC Bank and China National Geography magazine landed in Guangzhou for the first time in 2024. With the theme of "Towards Dark Blue", this issue showcased and told the participating teenagers about the colorful landscape of the Xisha Islands, the spectacular scenery of deep sea flames and the farming civilization of Changsha.

  Join hands with China National Geography to accompany Chinese teenagers to see China's rivers and mountains

Under the general environment of quality education and all-round development, supporting teenagers to better carry out social practice and broaden their horizons has become the focus of attention of parents and all sectors of society. The series of theme activities of "Teenagers Look at China" is an exclusive activity created by CITIC Bank for parents and children with the goal of helping teenagers to broaden their horizons. It selects several classic themes such as "Going to Dark Blue", "Searching for Treasures in the Sand Sea", "Tracing the Hexi Corridor", and "Exploring Cave Wonders". From the perspective of popular geographical research and scientific investigation, it starts from well-known nature Geographers show and explain the content for teenagers, and accompany them to see China from a geographical perspective.

It is reported that Guangzhou Station of "Teenagers Look at China" will be the first stop of the 2024 series of activities. The next activities will be launched in Chongqing, Haikou, Changsha and other cities one by one. Please refer to the local network for the specific time and registration method of the activities. Citic Bank said: "It is our original intention to accompany Chinese teenagers to see China's rivers and mountains, take the great beauty of China as a guide, and use content exhibition and sharing as a medium to nourish the growth of teenagers and broaden their horizons, which is our intention to create a series of themed activities of" Teenagers see China ".".

Anchoring the growth of young people, polishing the large service items for parent-child customer groups

The parent-child customer group, as an important track for the bank's refined customer group operation, is of great significance for promoting the retail business to a new level. Citic Bank, with the original intention of accompanying the growth of young people, has polished a series of service items from multiple themes such as financing, consumption, sports, and vision, aiming to bring differentiated service experience to parent child families.

Taking the "Teenagers Look at China" theme activity as an example, as one of the big pieces of parent-child customer group services, it not only includes the nationwide offline exhibition and sharing salon activities, but also CITIC Bank will focus on the five customized and normalized scientific examination routes of "Teenagers Look at China" just needed for parent-child family travel at May Day, November, summer vacation, winter vacation and other time points. "From holding popular activities to solidifying into a service system, we look forward to providing more comprehensive and diversified companionship and services for parent-child families. 'Teenagers see China' is not only a slogan, but also the actual action of CITIC Bank to support parent-child families, and the temperature of financial services." CITIC Bank said.

After the launch of the "Teenagers See China" activity in 2024, youth tennis events around the theme of parent-child sports, special debit cards around the theme of parent-child consumption, and rich parent-child rights and interests, financial products, etc. will be launched to customers in succession. It is understood that CITIC Bank will continue to build a large product of differentiated services and deepen the special wealth management services for parent-child families from the rigid needs of quality education and the aesthetic interests of parent-child families, and eventually converge into a market competitive panorama of parent-child customer service, providing each parent-child family with unique, valuable and warm comprehensive financial services.

Taking finance as the foundation, solidifying the exclusive service system for parent-child families

From the perspective of individual investors, investment demand is dynamic in different life stages. Especially after entering the "Mesozoic Era", on the one hand, it has entered a high consumption period to reserve education funds for children's education and meet their various growth needs, and on the other hand, it has reached a critical period to plan for their own pension reserves, which will greatly increase the demand for professional wealth management services.

In this regard, CITIC Bank, on the one hand, from the perspective of helping children's education, provides one-stop and full scene services for studying abroad, such as information on studying abroad, preparation for studying abroad, background of studying abroad, visa services, overseas consumption, overseas life, talent internships, and so on, to accompany parents and children to create a full journey from studying abroad to returning home. Among them, the transfer and collection of US visas, the transfer of Singapore visas, and the collection of Israeli visas are designated financial institutions. The UK can provide door-to-door services to achieve one-stop visa processing if you want to sign.

Moreover, from the perspective of "full life cycle" management of family wealth, CITIC Bank also provides a new "three-step four step" asset allocation service for parent-child families in the "Mesozoic Era", and helps parent-child families do a good job in asset allocation according to the four steps of balance of payments, risk prevention, pension planning, and long-term investment. The "three-step four step" asset allocation method is more advantageous and forward-looking than the traditional asset allocation method. Only four steps are needed, which not only smoothes the logical sequence of personal asset allocation, but also takes into account the arrangement of current cash flow and forward cash flow, while covering personal assets and personal liabilities, balancing the risk and profitability of investment.

In particular, after completing the three steps of "balance of income and expenditure", "risk prevention" and "pension planning", parents and children can be relieved to lay out the fourth step of "long money investment" plan, that is, to allocate a balanced long-term portfolio, and achieve long-term appreciation of family wealth through "scientific allocation of large categories of assets, selection of managers with stable long-term performance, long-term holding, and dynamic optimization", So as to better help parent-child education and youth growth.

As the backbone of society, parent-child families are in a critical period of accelerating family wealth accumulation, significantly increasing children's education expenditure, and strong demand for maintaining and increasing the value of family investment. There is a high demand for the adaptability of wealth management services. CITIC Bank said that it would continue to polish its exclusive products, rights, activities, services, etc. for parent-child customers and provide them with more and more accurate financial and non-financial services.

Source: China CITIC Bank

Edit Lv Cheng

Second instance Shuai Zonglin

Third instance Chen Qianxi