As the Spring Festival approaches, the consumer market continues to heat up. Ice and snow tourism is in full swing, driving the national "cultural tourism boom"; New Year's products have been "launched", and online and offline supply and sales are hot; Shopping malls, cinemas, catering, sports and other consumption scenes are flourishing... reflecting the vitality of China's economy.

The Central Economic Work Conference proposed that in 2024, efforts should be made to expand domestic demand and stimulate potential consumption. In order to continue to restore and expand consumption, the Ministry of Commerce designated 2024 as the "Year of Consumption Promotion", aiming to further stimulate the consumer market through various measures and activities. CITIC Bank actively responded to the national policy call, conscientiously implemented the regulatory requirements, increased resource investment from the public's consumption demand for the Spring Festival, and launched a series of "warm" financial services around the theme of "I believe this is a prosperous life" to promote the recovery of the consumer market.

Since January 21, CITIC Bank has launched 12306, Flying Pig and other platform travel preferential activities for customers' needs of returning home and traveling during the Spring Festival. During the event, through Alipay, you can bind the debit card of China CITIC Bank, use Alipay to make quick payment when placing an order in the "12306" China Railway APP or the "Flying Pig" APP, and choose the debit card of China CITIC Bank to pay, so you can enjoy the full discount for a single order. The activity will last until February 29, adding impetus for consumers to travel during the Spring Festival.

In addition, during the period from February 1 to February 29, CITIC Bank will also launch a series of debit card consumption preferential activities, which will bring many preferential benefits while giving customers New Year greetings. During the event, customers can enjoy payment discount by first tying the debit card of CITIC Bank through Alipay and Tiaoyin, and can also enjoy full discount when using the CITIC debit card for credit card repayment on Alipay.

As a bridge directly connecting the consumer market and supply, the financial industry is a new force to stimulate consumption vitality and promote consumption upgrading. China CITIC Bank opened a new bureau in the New Year, actively responded to the national policy of "expanding domestic demand and promoting consumption", launched a new year discount activity for debit cards, and promoted the consumption boom in the Spring Festival to continue to rise. In the future, CITIC Bank will continue to uphold the mission of "being the biggest country", deeply practice the concept of "finance for the people", continue to promote consumption growth through "warm" financial services, and help China's economic development to achieve stability and long-term development.

Source: China CITIC Bank

Edited by Liu Jing

Second instance Cheng Jiao

Third instance Chen Qianxi