Editor's Note:

High end expert resources in various industries in Beijing are an important force to promote the high-quality development of Guizhou. In 2024, the Beijing Operation Center of Tianyan News will invite relevant experts of "Guizhou Development New Think Tank" to talk about development and countermeasures around the economic and social aspects of Guizhou Province, and gather people's hearts, strength and wisdom to provide intellectual support and contribute wisdom to promote high-quality development in Guizhou.

Profile: Shi Peihua is the director, professor and doctoral advisor of the Collaborative Innovation Center for the Development of Modern Tourism in Nankai University, a member of the 14th Five Year Plan Expert Committee of the Ministry of Culture and Tourism, and the deputy director of the National Tourism Management Postgraduate Education Steering Committee.

"A new force has sprung up and we look at it with new eyes." Recently, Shi Peihua, director, professor and doctoral advisor of the Collaborative Innovation Center for Modern Tourism Development of Nankai University, said in an interview with reporters that the "golden decade" of Guizhou's development can be said to have been transformed, like opening the "eye of heaven", building a "bridge of heaven", stepping on a "ladder of heaven", and opening up a new "heaven and earth", To truly become a "treasure of China" and a "precious state", and quickly "travel all the way to Guizhou".

"In recent years, Guizhou has worked hard to build a world-class tourist destination, which can be said to have outstanding advantages and huge potential." Shi Peihua believes that Guizhou combines natural wonders, climate and ecological environment, mountain outdoor sports, ethnic culture, rural characteristics, red culture, Yangming culture, wine culture, modern scientific and technological resources, transportation location and other advantages, It is conditional to build a world karst landscape tourist resort, a world-class summer resort and health care tourist destination, a world-class mountain outdoor sports and self driving camping tourist destination, a world ethnic cultural tourism destination, a rural cultural experience tourist destination, a world-class red tourist resort, and a world-class "poetry and wine garden" Soul tourism destination and world-class scientific research tourism destination.

"At present, Guizhou's tourism industrialization is in the period of advantage transformation and upgrading, and faces a new window opportunity period." Shi Peihua said that with the change of market demand, the new value and unique charm of Guizhou's cultural tourism are further displayed, and there is a chance to seize a new development commanding height. In this regard, Shi Peihua suggested that we should start from six aspects, promote advantages, strengthen transformation, promote promotion, and promote the high-quality development of Guizhou's tourism industry.

Revitalize the resource stock and innovate the increment of tourism development. Improve the level of tourism resources development through technological innovation. Rely on modern scientific and technological means, such as the use of advanced technologies such as unmanned aerial vehicles to achieve fine management and information services in scenic spots, further transform ecological climate resources into tourism resources and achieve sustainable use; Optimize the combination and revitalize the resources along the way with high-quality tourist routes. Put Guizhou ethnic minority culture, grassland scenery, ecological agriculture and other resources into a chain to comprehensively revitalize the resources along the way; Intelligent mining to deeply tap the stock value of existing resources. With the help of big data, blockchain and other technical means, a big data platform for tourism resources has been established to achieve intelligent analysis of resources, path planning, order management and other information services, so as to provide tourists with a more convenient and personalized tourism experience; Value conversion to improve the added value of resources. Promote the transformation of non tourism stock resources such as tea gardens, wineries and local specialties in Guizhou into experiential tourism products such as higher value-added leisure vacation, sightseeing and picking; Time scheduling, mining tourism space-time value. Measures such as peak shifting tourism and promotion of off-season tourism are taken to realize the reasonable scheduling and utilization of tourism resources, balance the supply and demand of tourism resources, and improve the utilization efficiency of resources.

Make hot holiday economy and ignite Guizhou tourism market. Strengthen holiday tourism and open the "flow password" of Guizhou tourism. With the help of the time switch, open the scene value of the space, make a year-round tourism calendar of Guizhou with the food and beauty of the specific space, and make full use of the space-time combination value of Guizhou tourism; Enrich the supply of summer tourism, and become a famous brand of "summer resort and holiday paradise" in Guizhou. The "heat effect" of Guizhou's "cool resources" will be released by lighting up the summer passion of Guizhou's tourism through summer vacation, health care, summer study, etc; Strengthen Spring Festival tourism and warm Guizhou winter tourism market. Integrate resources such as hot springs and develop hot spring vacations.

Strengthen the youth market and help Guizhou tourism out of the circle. Implement youth tourism plan. Formulate the implementation plan of youth tourism plan, hold a youth study tourism conference and a youth tourism development conference, take advantage of the youth as an We media to open Guizhou tourism with "fireworks" and novelty; Strengthen the digital marketing of cultural tourism, and make full use of new media to help Guizhou cultural tourism "go out of the circle". Strengthen the marketing of new media on Guizhou culture and tourism, and build a media publicity matrix and ecology, make good use of new media platforms such as Tiaoyin, WeChat, and Weibo, and invite "online celebrities" and "big V" to tell stories about Guizhou culture and tourism.

People centered, driving the high-quality development of cultural tourism. Explore the people-centered cultural and tourism development strategy, take talent development as the new focus of cultural and tourism development investment and "soft infrastructure", study and issue the cultural and tourism talent development plan and practical policies for difficult points, and gather, cultivate and use talents; Implement a series of talent projects. In Guizhou's "Hundred and Ten Thousand Talents Introduction Plan", a special cultural and tourism plan was established to attract outstanding cultural and tourism talents to take temporary posts in key cultural and tourism cities, counties and districts, implement the "long-distance talents", "offshore talents" and "flexible talents" project, and extensively explore various ways of mass innovation, entrepreneurship, sharing economy, etc., so that all kinds of talents from all over the country can serve the high-quality development of Guizhou's cultural and tourism; To meet the needs of tourists in various styles, carry out diversified cultural and tourism innovation. Use Guizhou's national resources, folk culture, etc. to build a happy economy, entertainment economy, and build a new landmark of Chinese cultural confidence.

Upgrade the Tourism Development Conference and build a tourism development platform. Gather and integrate regional tourism brands, and carry out thematic tourism industry development conference. For example, the health tourism theme tourism development conference will integrate different types of health care scenic spots and health care projects in Guizhou Province to strengthen the health care tourism brand; Promote by means of industrial chain. For example, through the health care tourism development conference, various characteristic industries such as clothing, footwear, food, stone, automobile, new energy and other related health care, sports and health care industries will be attracted to Guizhou to expand the health care tourism industry chain in Guizhou; Hold a special theme tourism development conference. Learn from the experience of Zibo barbecue circle, encourage the characteristic development of each city (prefecture), take the tourism development conference as a way to open urban tourism, and seek the breakthrough and tipping point of urban tourism development.

Innovate the value guidance and help Guizhou tourism to be brilliant. Highlight the value of climate resources and develop health tourism. Integrate the health care resources of Guizhou, such as traditional Chinese medicine, climate resources, hot spring resources, Miao medicine, Yao bath, and food, and jointly develop them to reconstruct the health care tourism industry chain and seize the commanding heights of the health care tourism industry; Make full use of the advantages of building a world-class mountain tourism destination, and launch a series of new formats of "mountain tourism+"; Excavate the value of national culture and develop characteristic rural tourism; Integrate the value of scientific research resources and develop research tourism. Integrating the most typical karst landscapes such as Huangguoshu and Longgong, the biological resources known as the "Kingdom of Paleontology", and the scientific research resources of "China's Celestial Eye", to form the commanding heights of scientific research; Integrate the value of red resources such as the Long March culture, Chishui River, Zunyi conference site, carry out red tourism and patriotism education, and build a red tourism development highland.

Guizhou Daily Tianyan News reporter Chen Meiyi

Edited by Luo Hangnian

Second instance Xu Xiangfang

Third instance Liu Dan