In 2023, after three years of dormancy, the domestic tourism industry will usher in a year of recovery. The large-scale flow of trans provincial tourists will become an important manifestation of economic activity, and tourism consumption will play an increasingly significant role in the national economy. Focusing on the three elements of resources, tourists and services, Guizhou accelerates the high-quality development of tourism and strives to build a world-class tourism destination. The number of tourists received, the total tourism income and the per capita expenditure of tourists in the province recovered to 113%, 119% and 105% respectively in 2019, and the tourism industry showed a strong momentum of accelerating recovery and growth.

In 2024, Guizhou will continue to expand consumption, focusing on tourism, and further promote tourism industrialization. At the beginning of the new year, we planned to build momentum. On the premise of laying a solid foundation, we innovatively launched "aircraft landscape linkage" and winter tourism series products. By integrating the two major industries of aviation and tourism, we reconstructed the tourism spatial form, enhanced the attraction of tourism elements, revitalized the stock of tourism assets, and promoted the tourism of the whole province to be "not weak in the off-season" and "more prosperous in the peak season".

Mount Fanjing in winter. Weng Hui's Telephoto

Destination hotspots continue to emerge

In 2023, the hot relay of "Village BA" and "Village Super" will bring a new "race track" of tourism industrialization to Guizhou. The wonderful combination of mass sports represented by basketball and football and national culture has repeatedly become a "new engine" to promote local economic and social development in Guizhou.

Under the heatwave, Taijiang and Rongjiang, two small cities in southeast Guizhou that used to be hidden in the past, have become more and more valuable treasure destinations - the former has the reputation of "the first county of the Miao nationality in the world", where nine major Miao ethnic groups have multiplied, and has 14 national intangible cultural heritage. The latter has a deep family background in the sports field, and the national culture in the territory is rich and mellow.

Village BA.

In March 2023, with the first "Beautiful Countryside" Basketball League Finals in Guizhou Province being held in Taipan Village, Taijiang County, the enclave of "Village BA", the number of tourist search visits and hotel bookings in Taijiang County will increase month on month during the finals. Four tourists from Heilongjiang drove to see the "village BA" style, but were deeply attracted by Guizhou cuisine and local customs, and were reluctant to go out of Qiandongnan for three months.

Then in May, the "Village Super", 20 teams organized by local villagers of Rongjiang based on the village, played 98 games and played a "phenomenal" game with more than 58 billion views. It is reported that during the "Village Super" series of events, the local has received more than 5.19 million tourists in total, achieving a comprehensive tourism income of 5.986 billion yuan.

Cun Chao.

This "new track" of tourism industrialization, which "sports events drive the integration of culture and tourism", deeply explains that "national is the world". "Village BA" and "Village Superman", the huge magnetic field between the mountains of Guizhou, are not only "a game", but also a cultural tourism system. From the live display of national culture on the field to the smoky rural market outside the field and sincere tourism services, the beautiful life overflows the screen, and "80", "90" and "00" become the main force of "grass planting" and "grass pulling".

Under the influence of "village BA" and "village supermarket", all parts of the province have joined in the tide of creating destination hotspots. Since July, Guiyang roadside concert has become a new focus. Every Friday night, under the ancient city wall of Wenchang Pavilion, Yunyan District, Guiyang City, there are roadside concerts in the night. With zero tickets, zero distance and zero commerce, citizens and tourists can show their voice on the stage as long as they want to sing and love to sing, which soon spread the atmosphere of loving music to Nanming District, Huaxi District, Guanshanhu District and other places in the city. After leveraging more urban resource allocation, the performance venue has become a popular micro tourism destination.

There are concerts everywhere in Guiyang.

"Can play" becomes an important productive force

On January 20, even in winter, the cliff coffee in Libo Coldplay Forest was full.

"It's time to start the expansion project after the Spring Festival!" The head of Libo Coldplay Forest told reporters that the fantastic idea of Cliff Coffee came from an outdoor line walking, A cliff cafe was born in my mind.

It is reported that once the project was launched, it was very eye-catching. Up to now, the total number of visitors has exceeded 120 million. In 2023, it ranked first on the list of "new ways to play" in China travel issued by the China Tourism Research Institute and relevant institutions. Guizhou has also become one of the "provinces that can play in China" on the list with this kind of "new and strange" outdoor new play methods.

Colorful new outdoor play.

The undulating terrain and rich and varied landscape have created the reputation of "outdoor sports paradise" in Guizhou. The big data of Mafengwo shows that in recent years, the search keywords of young people's travel in Guizhou are changing quietly. In addition to traditional popular searches such as "summer resort", "food", "scenic spot" and "home stay", new outdoor play methods characterized by mountains are gradually emerging.

When tourism enters a new era, when young people become the mainstream consumer group, people's travel goals will change from "where to play" to "what to play", and "how to play" will become an important productivity.

Maolan hiking.

"The essence of tourism is to have fun and play well. We are thinking about how to make tourists have fun, and tourists will naturally play well." In the opinion of Wei Xiao'an, an expert of the Expert Committee of the International Mountain Tourism Alliance and general consultant of the Leisure and Vacation Branch of the China Tourism Association, the accumulation in 2023 has bred a force that will break out in early 2024. It is not the numbers that make a good start, but the practices. New practices need to emerge constantly, and new models are gradually formed.

In Guizhou, in addition to the continuous emergence of "new ways of playing", the innovative "machine landscape linkage" tourism product launched in early 2024 opened the "arbitrary door" for tourists to easily reach the whole territory of Guizhou. The linkage marketing of "air tickets+scenic spots" is based on the transportation advantage of "there are airports in cities and cities" in Guizhou. The insiders believe that this model is expected to attract more tourists to choose Guizhou as a tourist destination in winter. With the approaching of the Spring Festival, according to the data released by OTA platform, Guizhou holiday tourism product orders have increased significantly.

Play "flying" and enjoy the winter hot spring. Photographed by Shang Yujie, Tianyan News reporter of Guizhou Daily

The attention of inbound tourism has increased significantly

On January 20, the inaugural meeting and the first group activity of "Guigang Macao Tourism Alliance", jointly sponsored by Guizhou Tourism Industry Development Group Co., Ltd., Hong Kong China Tourism Association, Hong Kong Tour Guide Federation, and Macao Guiyang Chamber of Commerce, and established by cultural and tourism enterprises in Guiyang, Hong Kong, and Macao, was held in Guizhou. In the next few days, the members of the first group went to Xingyi, Liupanshui, Zunyi and other places to visit Malinghe Canyon, Wanfeng Forest, Meihuashan Ski Resort, Maotai Town and other cultural and tourism projects, and appreciate the local conditions and customs of Guizhou.

Li Fang, Deputy Director General of the Department of Culture and Tourism of Guizhou Province, said that the Guizhou Hong Kong Macao Tourism Alliance is an important platform for tourism enterprises in the three regions to build exchanges and cooperation. It is an important measure to promote the comprehensive opening of Guizhou, promote in-depth cooperation between the mainland and Hong Kong and Macao, promote people to people and cultural mutual learning through cultural tourism, and coordinate the development of regional tourism.

The Dong people in full dress celebrate the Dong Year. Photographed by Lu Zhongnan (Guizhou Photo Library)

Since 2023, Guizhou has resumed international flights to and from Hong Kong and Macao, as well as high-speed rail to Hong Kong West Kowloon Station. While facilitating Hong Kong and Macao tourists to and from Guizhou, it also improves the transportation convenience of inbound tourists to Guizhou.

At the end of 2023, China will try to expand the scope of unilateral visa free countries. On the basis of Brunei and Singapore, France, Germany, Italy, the Netherlands, Spain and Malaysia are added. The visa free policy, as a major benefit of inbound tourism, creates favorable conditions for Guizhou to build a world-class tourism destination. Governments at all levels and tourism related enterprises also continue to strengthen their efforts in the inbound market. State owned tourism enterprises put their marketing centers in front of Shanghai, Guangzhou and even overseas, and try their best to develop the tourist market; Private travel agencies actively seek overseas market cooperation and raise funds to set up branches.

Skiing in the south is also a wonderful winter experience in Guizhou.

Previously, the International Mountain Tourism Alliance, headquartered in Guiyang, conducted an inbound tourism market survey in Malaysia and found that there was a large demand. At the Kunming Tourism Fair, many Malaysian inbound groups came to Guizhou booth to ask for quotation. Zhou Di, Deputy General Manager of the Product Center of Guizhou Overseas International Tourism Co., Ltd., said that among the tourists who came to Guiyang for consultation, there were more tourists from Malaysia, Thailand and Vietnam. "Their preferred destinations are Huangguoshu, Xiaoqikong, Xijiang Qianhu Miao Village, Fanjing Mountain and other well-known tourist attractions. Jianhe Hot Spring and Xifeng Hot Spring are also concerned in winter."

On December 16, the 2023 Colorful Guizhou Vietnam Cultural Tourism Enterprise Symposium and the 2023 Colorful Guizhou Vietnam Travel Business (Media) Cultural Tourism Promotion Conference were held in Guiyang. During the activity, the person in charge of travel agencies in Guizhou signed strategic cooperation agreements with Colorful Airlines, representatives of Vietnam Travel Association, and representatives of Vietnamese travel enterprises; The travel agency and branch of Guizhou Tourism Association signed a strategic cooperation agreement with Vietnam Travel Agency Association. The parties said that they would vigorously promote the development of the inbound tourism market in Guizhou, China and Vietnam, and enhance the influence of Guizhou, China and Vietnam in the international tourism market and the number of inbound tourists.

After a strong recovery in 2023, Guizhou tourism will set sail in 2024 in a new perspective to integrate new resources and find new markets to attract new passenger flows.

Article/Cao Wen, reporter of Guizhou Daily Tianyan News

Figure/Provided by the interviewee

Edit/Lu Qingjian

Second instance/Yao Man

Third instance/Huang Wei