Recently, Brand Finance, a famous British brand value consulting company, released the report of Top 500 Chinese Brand Values in 2024. Xinhua Insurance has entered the top 100 for 12 consecutive years, ranking 84th, up 6 places compared with last year, and its brand value rose 5.5% year on year, rising against the trend in the fierce market competition, demonstrating the company's brand toughness and vitality.

As a state-owned financial enterprise under the direct management of CIC, Xinhua Insurance takes building a financial power as its own responsibility, anchoring the primary task of high-quality development, and demonstrating its strength and responsibility with solid operational results. In 2023, the original insurance premium income of Xinhua Insurance will be 165.9 billion yuan, with a year-on-year growth of 1.7%. The net profit attributable to the shareholders of the parent company will be about 8.7 billion yuan, and the total assets will reach 1.4 trillion yuan. Since 2024, the company has made efforts on both sides of the debt side and the asset side, and the value transformation and upgrading have achieved initial results. In the first quarter, the Company realized an original insurance premium income of nearly 57.2 billion yuan, a net profit attributable to shareholders of the parent company of 4.942 billion yuan, and the value of new business increased by 51%; The annualized total return on investment is 4.6%, and the annualized comprehensive return on investment is 6.7%.

He who has a "big country" in mind and a "good life" in mind. Xinhua Insurance integrates brand building into the process of serving national strategy and people's well-being, constantly polishing the brand background, and writing a new chapter of building a world-class insurance company. In the first quarter of 2024, the company's investment balance in various fields of serving the national strategy exceeded 240 billion yuan, with a year-on-year growth of 17%; Enrich the product system covering the whole life cycle of residents, actively develop exclusive products for specific groups and inclusive insurance, vigorously develop the related businesses of the second and third pillars of old-age care, manage more than 29 billion yuan of annuity, and sell more than 700 million yuan of commercial old-age insurance; Actively carry out the political insurance business, with 6 areas covered by policy based medical insurance and 4 long-term care insurance projects signed, providing security services for 8.45 million people; We did a solid job in revitalizing the rural areas, with a cumulative consumption assistance of more than 8 million yuan; We strengthened the coordination between the main business of life insurance and the health care industry, signed more than 1200 qualification letters for the elderly community, a year-on-year increase of 245%, and sold more than 3000 policies for the elderly community.

Brand building has a long way to go, and the mission of high-quality development is shoulder. Based on the new stage of development, Xinhua Insurance will thoroughly implement the spirit of the Central Financial Work Conference, uphold the original intention of serving high-quality economic and social development and protecting the people's good life, play the leading role of state-owned brands, let the brand culture innovate in the inheritance, and constantly enhance the popularity, recognition and influence of the brand of Xinhua, And constantly contribute to the Chinese style modernization.

Brand Finance is a leading global brand valuation and consulting company. The Brand Finance Report on China's Top 500 Brand Values in 2024 is based on the annual research results of more than 40 industry brands in China.

Source Xinhua Insurance

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Second instance Shuai Zonglin

Third instance Chen Qianxi