In order to practice the political and people oriented nature of financial work, guide business entities to respect the public's cash payment options, optimize the cash use environment, and maintain the legal status of RMB, in March 2024, Guiyang Branch of China Merchants Bank took multiple measures to rectify the rejection of RMB cash, and improve the public's sense of gain and happiness in using cash.

　 Based on outlets, carry out comprehensive investigation and publicity

On the one hand, each branch hall of the Bank publicized the legal status of RMB and the possible legal consequences of rejecting cash to the public by hanging banners, rolling announcement posters and distributing promotional materials. At the same time, we also carried out on-site consultation and answering questions to customer groups waiting for business in the lobby to improve public financial literacy. On the other hand, each outlet organized a visit to the merchants within 1 km around, actively publicized the knowledge of preventing financial fraud, rejecting cash violations, and combating counterfeit currency, actively promoted and posted "cash receipt and payment signs", encouraged merchants to sign a "letter of commitment not to reject cash", learned about the daily use of small denomination change by merchants, and investigated whether merchants "have rejected cash" Or the risk of "refusing cash due to insufficient change", register the merchants' small denomination RMB reservation exchange.

China Merchants Bank Guiyang Branch Hall Poster

When carrying out propaganda activities near Guiwu Road, Dayingpo, Yunyan District, Guiyang City, where the merchant group has a large customer flow, the merchant boss reported that occasionally there was a shortage of small denomination coupons. The branch staff immediately said that China Merchants Bank Guiyang Branch had prepared a special "zero wallet" for customers. If there was a shortage of change, they could go to the nearby outlets to exchange, We also encourage everyone to post "cash receipt and payment signs" to jointly safeguard the public's payment option and the legal status of RMB.

China Merchants Bank Guiyang Branch is visiting surrounding merchants

As of March 18, 2024, Guiyang Branch of China Merchants Bank has visited 2182 merchants in total, posted 899 "cash receipt and payment signs", and signed 278 "non rejection cash commitment letters" in total.

　 Service extension and precise publicity of key groups

We should not only "bring in", but also "go out". China Merchants Bank Guiyang Branch took advantage of opportunities such as entering enterprises to maintain customers, entering elderly care communities and schools to fully carry out vivid publicity and explanation on the theme of "RMB is the legal currency, and refusing cash is an illegal act", and at the same time, it carried out public publicity on such work as improper circulation of RMB and anti propaganda of currency receipt.

Entered the enterprise: during the enterprise entry, the staff actively carried out the publicity of "rectifying the rejected cash and maintaining the legal status of RMB", popularized the cash collection and payment guidelines and case sharing to the enterprise customer groups by explaining and distributing the publicity leaflets, and carried out Q&A activities on the site to teach and have fun. The atmosphere was active on the site.

China Merchants Bank goes into enterprise publicity

Going to school: China Merchants Bank Liupanshui Branch went to Liupanshui No. 1 Experimental Middle School to carry out financial knowledge lectures and publicity activities for college entrance examination students with the theme of "rectifying rejected cash and maintaining the legal status of RMB" and "protecting RMB and improving anti counterfeiting ability". On site explanation of "how to use RMB correctly", "legal status of RMB" and "RMB anti-counterfeiting knowledge". Interactive Q&A was added during the lecture, and the key points of knowledge were integrated into the Q&A link. The on-site students actively participated in the answer, which improved the understanding of teachers and students on cash knowledge and brought an interesting financial knowledge lesson for everyone. The lecture was warmly participated and actively responded by students and teachers, and the publicity effect was remarkable.

China Merchants Bank Liupanshui Branch went to school to carry out propaganda

Walk into the elderly care service center: On March 5, 2024, China Merchants Bank Liupanshui Branch will combine the "Learn from Lei Feng Day" with financial knowledge publicity, and walk into the elderly care service center to carry out publicity and explanation activities. The staff of China Merchants Bank took the initiative to understand the difficulties of the elderly in using cash in their lives, and explained a series of contents such as "anti counterfeiting knowledge of cash currency", "exchange of small denomination RMB", "exchange of damaged RMB" in an easy to understand way. The elderly friends listened with interest and applauded.

China Merchants Bank Liupanshui Branch walked into the elderly care service center

Going into the community: each outlet actively carried out "zero wallet", "new banknotes" and other theme activities, actively understood the cash service needs of community residents, and transferred 73.4 million yuan accumulatively during the activity, including more than 25 million yuan of new banknotes and small denomination cash, which were used for customers' daily cash withdrawal and exchange business to meet the cash use needs of the public, Do a good job in basic support of cash service. During the event, Guiyang Branch changed about 2.1 million yuan in total, including about 120000 yuan in the form of "change purse".

Guiyang Branch of China Merchants Bank actively participated in the "3 · 15" A-Show Plaza centralized publicity

Entering the masses: On March 15, 2024, Guiyang Branch of China Merchants Bank actively responded to the call and participated in the "March 15, 2024" centralized education and publicity activity held by Guizhou Banking Association in Jiaxu Square. The purpose of this publicity is to improve the public's awareness of the choice of payment methods and safeguard the legitimate rights and interests of financial consumers. At the event site, Aunt Liu and his wife, who had retired, said that many elderly people were not familiar with the electronic payment process, but also worried about the security of funds. They were still accustomed to using cash for payment in daily life, and occasionally they would encounter the inconvenience of merchants to change and fail to pay. The on-site staff immediately explained the RMB knowledge to the two elderly people and the special action of "renovating and rejecting cash", transmitted the concepts of "respecting the cash payment method to safeguard the legitimate rights and interests of consumers" and "renovating and rejecting cash to maintain the legal status of RMB", so that the concept of "RMB is the legal currency of China" was deeply rooted in the hearts of the people. The two old people were very moved and said that they did not know that the way of cash payment was protected by law before. In the future, they can also publicize to merchants in the payment process to protect the rights and interests of the people, especially the elderly, in payment options.

　 Open up new online publicity channels and expand the audience

Shooting promotional videos: at the beginning of 2024, Guiyang Branch of China Merchants Bank innovated the way of cash publicity, created, performed and took the first "Say No to Cash Rejection" promotional video by itself, and launched it in the halls of each outlet and the official WeChat video channel. The promotional video was recognized and praised by the customers in the halls.

Issuance of payment service guide and cash service notice for overseas visitors to China: In order to better meet the payment needs of overseas visitors to Guizhou, Guiyang Branch of China Merchants Bank has successively issued Operation Guide for Payment Service for Overseas Visitors to Guizhou, Payment Guide for Foreign Visitors to China and Cash Service Notice on the branch's WeChat official account since February 2024, Introduce the acquisition methods and use processes of various payment services, including catering, transportation, wine travel, supermarket and other consumption scenarios, and further optimize the payment services for people coming to China.

China Merchants Bank Guiyang Branch attaches great importance to the importance and long-term nature of rectifying the rejection of RMB cash. In the future, each branch will continue to carry out regular publicity activities, do a good job in small and medium-sized denomination cash exchange services, and jointly create a fair, harmonious and stable RMB circulation environment.

Source: Guiyang Branch of China Merchants Bank

Edited by Luo Hangnian

Second instance Xu Xiangfang

Third instance Tian Minjia